If you have a team that is struggling to meet sales quotas or know a salesman that is struggling to adapt to new sales styles, this is a don’t miss episode. Danny Creed’s Secret to Sales applies to all industries and products. You’re sure to walk away with the confidence to sell anything!
This week’s "Serving Up Success with a Splash" podcast "NO BS: The Secret of Sales" features hosts Dr. Nawtej Dosanjh the Strategy Doctor, Angie Snowball the Renaissance Woman, and Bruce Cramer the Corporate Cockroach, with their special guest, Internationally Renowned Speaker and Business Coach Danny Creed. The author of “Champions Don’t Make Cold Calls”, a Seven-time winner of the Brian Tracy Award for Sales Excellence, and a successful entrepreneur with 15 start-up businesses under his belt, will join the crew to discuss the Secret of Sales.
Cocktail of the Week – Rumdinger!
Rumdinger is an original creation of Danny’s and a favorite summertime cocktail!
Ingredients:
Rum of choice
Diet Dr. Pepper
Lemon Slice
Instructions:
Fill a tall glass with ice.
Add 1 oz Rum
Top Dr. Pepper
Stir gently.
Garnish generously with lemon
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In this lively opening segment, co-host Angie Snowball introduces Danny Creed—a seven-time Brian Tracy Award winner, business coach, author, and startup evangelist—who shares both his signature cocktail, the “Rum Dinger,” and his journey from Kansas farm boy to high-impact entrepreneur. Danny reflects on launching 15 startups, evangelizing digital innovation before the internet was mainstream, and learning business from legends like Brian Tracy and Zig Ziglar. With humility and humor, he emphasizes that real success begins when you stop seeing clients as commission checks and start solving their problems with integrity.
In this segment, Danny Creed passionately dismantles the myth that sales is about slick pitches and pressure tactics—instead, he argues the most effective tool in any salesperson’s arsenal is listening. By simply asking thoughtful questions, validating what he hears, and focusing on understanding rather than convincing, Creed shows how real sales create connection and build trust. “I don’t sell packages—I sell hope,” he declares, making the case that when entrepreneurs meet people’s needs with empathy, authenticity, and respect, success follows naturally.
In this heartfelt segment, Danny Creed shares the transformative philosophy behind his “Champions Network,” a referral-based sales model that helped him go 18 years without making a cold call—anchored not in pitching, but in building trust and asking for advice. He explains how he applies the same principles to support incarcerated men through the “Brothers in Blue” program, teaching goal-setting, time management, and self-worth to inmates, many serving life sentences. With moving stories of coaching a man toward parole after 38 years, Danny affirms that success, inside or outside prison walls, begins when you give people hope—and listen.
In this closing segment, Danny Creed shares the most powerful advice he'd give his younger self: never stop learning. From a farm boy to boardrooms and blues stages, Danny reflects on how self-education, humility, and resilience shaped his journey—culminating in a lighthearted reminder that “Mr. Lucky” success comes from grit, not chance. With a harmonica in hand and authenticity at heart, Danny leaves the audience with wisdom, warmth, and a call to keep growing.
00:00:48.600 --> 00:01:06.850 Angie Snowball: Hello, everyone, and welcome back to serving up success with a splash. We are so excited to have you with us again today, and thank you for keep coming back. Those of you who have become regulars and those of you who are new. You are in for a treat.
00:01:06.850 --> 00:01:30.950 Angie Snowball: I did just find out that Bruce's favorite dance is the swim that that happened. That was why we started out that way. But let me tell you, we have a super special guest today, an internationally renowned speaker, executive coach, radio personality, and the list could go on and on. But I'm just going to give a few he is. He won the 10 most inspiring transformational
00:01:30.950 --> 00:01:40.820 Angie Snowball: coaches globally in 2022. He is a 7 time. I'm gonna say that again. 7 time winner of the Brian Tracy award for sales
00:01:40.820 --> 00:01:55.720 Angie Snowball: excellence with focal point business coaching he is focal point international practice of the year, and he has successfully sold to C-level executives in healthcare, telecom, Federal Government. The list goes on and on and on.
00:01:55.730 --> 00:02:12.030 Angie Snowball: and he is an author. He is the author of straight talk, thriving in business champions never make cold calls, and one that I truly loved a life best. Live, ladies and gentlemen, I would like to introduce you to our guest, Mr. Danny Creed.
00:02:12.210 --> 00:02:15.079 Angie Snowball: Hey, Danny, thanks for being here!
00:02:16.890 --> 00:02:19.430 Angie Snowball: Let's get to Heidi. Hi, there! I am.
00:02:19.780 --> 00:02:27.630 Danny Creed: Hey? There! Hi! Everybody all over the world! Hello, Mr. Mrs. American ships at sea! Thank you for having me.
00:02:27.880 --> 00:02:32.133 Angie Snowball: I have absolutely is in the house.
00:02:32.720 --> 00:02:34.030 Angie Snowball: Yeah, exactly.
00:02:34.030 --> 00:02:34.830 Danny Creed: Here we are!
00:02:34.830 --> 00:02:50.610 Angie Snowball: All right. So we always start with a drink and also special. This week is this, drink is an Og. It is an original Danny Creed drink. So I'm gonna make it. But I'm gonna let Danny tell me how to make it. And I'm following
00:02:50.610 --> 00:02:52.140 Angie Snowball: all right instructions.
00:02:52.490 --> 00:02:54.350 Danny Creed: This is called the rum dinger.
00:02:54.840 --> 00:03:07.899 Danny Creed: the rum dinger. So a lot of people say one or 2 ounces of rum. I put it 2 seconds of rum, 1,001 1,002.
00:03:08.770 --> 00:03:09.970 Danny Creed: Then you put.
00:03:10.080 --> 00:03:14.180 Danny Creed: I use diet, Dr. Pepper, but you can use regular Dr. Pepper if you want.
00:03:15.350 --> 00:03:15.745 Angie Snowball: Yeah.
00:03:16.390 --> 00:03:22.879 Danny Creed: And you put that in there, and then you put as much lime juice as you want it.
00:03:23.860 --> 00:03:30.729 Angie Snowball: And that is limes, ladies and gentlemen, the green ones, not the yellow ones. I did say the wrong thing earlier this week.
00:03:30.730 --> 00:03:31.050 Danny Creed: The good.
00:03:31.050 --> 00:03:31.729 Angie Snowball: The green.
00:03:31.730 --> 00:03:46.119 Danny Creed: Ones, and you put lime juice in and you squeeze it, and you can put as much as you want, and then you stir it up. Really good. Now, I like to use crushed ice if everybody's went to a drive-in restaurant that has the really flaky chunk, little bitty chunk ice.
00:03:46.240 --> 00:03:58.570 Danny Creed: I have an ice machine. I paid a lot of money for it to get that, and that's what I fill my glass up with for that kind of ice, but you can use that kind of ice any ice will do, and then you hold it up. You shake it around and you drink it and go.
00:04:00.480 --> 00:04:02.269 Danny Creed: man, that's a dinger.
00:04:02.270 --> 00:04:04.450 Angie Snowball: Damn! That is no kidding.
00:04:04.450 --> 00:04:07.480 Bruce Cramer: It is good, cheers
00:04:10.840 --> 00:04:13.420 Bruce Cramer: everyone out there for joining cheers.
00:04:14.090 --> 00:04:16.790 Danny Creed: Anybody all over the world that's.
00:04:16.790 --> 00:04:42.439 Angie Snowball: So I gave Danny an introduction that he would never tell himself, because he is, believe it or not. One of the most humble people I've ever met, and fun fun! Every time I talk to Danny I leave, my face hurts from laughing so I'm super happy to have him here. But, Danny, tell us a little bit about you. What? What's your story? How did you, you know, get to where you're going.
00:04:42.770 --> 00:04:43.720 Angie Snowball: entertain me.
00:04:43.720 --> 00:04:44.220 Danny Creed: Well.
00:04:44.380 --> 00:04:53.549 Danny Creed: well, thank you, thank you. I, you know, just shut me off here. But I started life as a farmer. Most people don't believe that. But I found this picture. Some people have seen.
00:04:54.190 --> 00:04:54.690 Angie Snowball: It's like.
00:04:55.900 --> 00:05:00.260 Danny Creed: That's that's a big that's withholding that that's being that's
00:05:00.260 --> 00:05:25.229 Danny Creed: at 16. I was a farmer. My family is still on the farm 100 and some years. I knew I couldn't do that. I walked off the farm into a radio station back in the heyday of radio with personality radio. We had so much fun. But I also learned business. I learned how to sell there. I ended up working with a lot of big advertising agencies in New York and Chicago, and I just learned a lot from that, and it got a little little
00:05:25.560 --> 00:05:44.060 Danny Creed: political in the eighties and I late eighties. I got involved in a 1st entrepreneurial startup that was back before we could really spell entrepreneur. And but it was. I'm I'm telling you. It's what they tell me. You know good drugs are, I mean, I just
00:05:44.210 --> 00:06:08.790 Danny Creed: man. I did my 1st startup. It was like holy cow. This is great, it's exciting, and it's dangerous. And it's, you know. And I, it is creative. And I'm not a technical guy, by the way, but I I was always the idea and the sales Guy, and we just we did some amazing things. I was with groups that we really changed the world with a couple of the inventions and
00:06:08.810 --> 00:06:32.669 Danny Creed: and things that we came up with. We were on the cutting edge of the of the Internet. I remember, I was just telling somebody today, we we really created the 1st digital content company in the world. And we we did a lot of things like that. And and my goal, my job was to be the evangelist of what was coming. And I'd go out in the world and talk about this thing called the Internet, where you can buy stuff in your pajamas.
00:06:32.670 --> 00:06:48.490 Danny Creed: you know, and you can go online and all this stuff. And it was so cool it was so exciting to me. If you can tell the reason, I don't have any hairs. I got so excited about it. I became a part of 15 startup businesses, and
00:06:48.510 --> 00:07:13.010 Danny Creed: and most of them were high tech again. My children will tell me I have trouble plugging something into electrical socket in the wall. But I was always the idea Guy and the creative guy. So even when some of the businesses were mine I still focused on. I'd always hire a CEO, and that kind of because I couldn't be behind a desk. I had to be out making stuff happen. And
00:07:13.650 --> 00:07:30.919 Danny Creed: and I did bootstrap startups, you know, while we had a telephone and a card table. And I did some really big startups well funded. I even did one where I worked most of the time building a business, and I spent most of my time at the Pentagon and Department of Defense
00:07:30.920 --> 00:07:49.190 Danny Creed: and great stories, great things. But my, you know, my story really comes around to. I didn't get to finish college. My father died young, and I had to support my family and everybody. But I was lucky in that. I had angels I call angels. I had pretty famous people come around
00:07:49.250 --> 00:07:54.430 Danny Creed: that put their arm around me and kick my rear end and say, Read this book, go out and do it.
00:07:54.470 --> 00:08:24.140 Danny Creed: You know it's only a mistake if you didn't learn something once you learn, shut up, go do it again and go do it again. And I always had that farm work ethic, and I was just if you could see this way. I've got over 2,000 books. Still, I've got cassettes. Anybody remember a cassette. I've got cassettes we learn from, but I just kept doing that, and i, 1 of my mentors, is Brian Tracy, Zig Ziglar, some of these other pretty famous people, but they?
00:08:24.350 --> 00:08:28.519 Danny Creed: They kept me learning and moving forward.
00:08:29.173 --> 00:08:30.200 Danny Creed: I joined.
00:08:30.200 --> 00:08:38.649 Angie Snowball: Amazing, so real quick out of these 2,000 books I gotta know what's I know there'll be several. But what's 1 of your favorites that comes to mind. What's 1 of the.
00:08:38.659 --> 00:09:03.819 Danny Creed: Well, I preach on it all the time. It's 1 that's written in 1928, it's think and grow rich. Some of us just boring as the devil, but it's it still has wisdom in it that I still use today. And I've read it probably 30 times. I mean, it's just. It's just. It's just brilliant, you know, and then there's some motivational books that Zig Ziglar wrote, and Brian Tracy, of course, wrote 80 some books, and
00:09:03.819 --> 00:09:19.679 Danny Creed: and but there's some that stand out that I still talk about. I still refer to, because, like, think and grow rich. The foundation that's tied to that updates a lot of this information, and they don't have to change it because it doesn't change.
00:09:19.679 --> 00:09:47.939 Danny Creed: You know, it's it's foundation. It's foundational wisdom. It's wisdom of the ages for personal development and professional development. And that's what I'm just totally committed to. And I became a coach 18 years ago and been very successful. I've been very blessed at it. My clients have been very blessed at it, because we take a I take a little different approach on selling it, and how we, how we approach
00:09:47.979 --> 00:09:54.889 Danny Creed: business coaching, which is, you know, we deal with a lot of stuff with that, but how we approach it in.
00:09:54.939 --> 00:09:57.429 Danny Creed: and which is much different than
00:09:57.519 --> 00:10:07.909 Danny Creed: what a lot of organizations teach and do. But it's it's been very good. And you know, in my my goal is is Corny, as it sounds, is to really help people first.st
00:10:08.569 --> 00:10:09.499 Angie Snowball: You know.
00:10:09.500 --> 00:10:29.689 Angie Snowball: No, I can vouch for that. That he really does. I've heard him speak. I see the work he does. It's amazing. And we're going to get to your work with the prisons before we're done with this. It's amazing. It's amazing. So I know Nataj had a few questions for you. Natej, are you ready? If you're not, I've got a million.
00:10:29.690 --> 00:10:36.500 nawtej dosanjh: And both of you required. Let me ask Danny some questions, Angie, honestly, but Bruce, shut up, both of you.
00:10:36.926 --> 00:10:39.059 Bruce Cramer: Hey? I've been fairly silent.
00:10:39.410 --> 00:10:42.910 nawtej dosanjh: Real quick before these 2. Stop speaking, speak to me.
00:10:44.085 --> 00:10:44.540 Angie Snowball: Hey?
00:10:44.540 --> 00:10:46.260 Danny Creed: Bruce Island is a big.
00:10:48.435 --> 00:10:52.789 nawtej dosanjh: Got people back back in his home. Keep me quiet.
00:10:53.120 --> 00:10:54.200 nawtej dosanjh: It's Amy.
00:10:54.200 --> 00:10:54.939 nawtej dosanjh: I don't love that.
00:10:54.940 --> 00:10:56.509 Bruce Cramer: Know. Well, she's kicking me.
00:10:56.510 --> 00:11:00.809 nawtej dosanjh: You see, you see, I can't shut him up. Angie, can you shut him up.
00:11:01.050 --> 00:11:01.669 Bruce Cramer: All right.
00:11:04.050 --> 00:11:13.309 nawtej dosanjh: Okay, before we go to a break. I've got to ask the question. So, Danny, super quick, and it might be that you you carry this off after the after the break
00:11:13.500 --> 00:11:17.280 nawtej dosanjh: underlying it all, I want to talk about your personal values.
00:11:17.918 --> 00:11:28.550 nawtej dosanjh: Angie, Angie sort of touched on it a little bit, you know, underneath it all, what is you? What is the driving personal value that makes.
00:11:28.550 --> 00:11:32.419 Danny Creed: I think I can tell you that before we go to break.
00:11:32.920 --> 00:11:50.710 Danny Creed: I've always had a goal of meeting a billionaire. I've met 6, and I listen to them. I sat and listen to them, and I've had the wisdom of Brian Tracy and Zig Ziglar and some other people you may not know about. But here's the way I approach everything, and my values are all underneath this, and it's is this
00:11:52.315 --> 00:12:02.710 Danny Creed: you have you? You can never be as successful as you're intended to be as you're meant to be. As long as you look at a client or prospect as a commission check.
00:12:02.860 --> 00:12:10.599 Danny Creed: you have to understand their needs from their point of view. Help them solve those needs, and the money will follow.
00:12:11.350 --> 00:12:24.309 Danny Creed: But so many people out there chase the money and and look at clients not to help them even in dire situations. We've got to look at the client, and the prospects needs 1st their needs, not mine.
00:12:24.750 --> 00:12:27.760 Danny Creed: not mine, to tell you. Let me tell you all the reasons you ought to buy.
00:12:28.330 --> 00:12:31.480 Danny Creed: but mine their needs, and help them solve that.
00:12:32.430 --> 00:12:49.720 Angie Snowball: What an awesome answer to take us into the break gives all our listeners time to think about that process. It come back with questions. Danny's here to answer all of them, and also call your friends on the break. Tell them to hop on if they're not on already. Thank you, Danny. We'll be back in 2 min. Jesse, take us to break.
00:14:35.150 --> 00:14:58.200 Angie Snowball: All right. Everyone welcome back and welcome. Kevin Hawthorne from Lakeland, Florida. Thank you for tuning in. Feel free to just say, Hi, folks, if you get a chance we'll let everybody know that you're here. So Danny wrapped up that really deep, incredible question in less than 2 min. Well done, and we're going to let Bruce talk. It's Bruce's turn. Bruce.
00:14:58.200 --> 00:14:58.640 Bruce Cramer: Oh!
00:14:58.640 --> 00:14:59.269 Angie Snowball: You can ask a question.
00:14:59.270 --> 00:14:59.850 Bruce Cramer: Oh.
00:15:01.234 --> 00:15:10.970 Bruce Cramer: all right. So, Danny, I'm dying to ask you this. This is the part. Now we're going to dive into the sales aspects of many things you do so well.
00:15:11.100 --> 00:15:14.900 Bruce Cramer: what's been the biggest sales myth
00:15:15.020 --> 00:15:18.020 Bruce Cramer: that you often have to debunk.
00:15:19.830 --> 00:15:20.970 Angie Snowball: Good question.
00:15:21.490 --> 00:15:22.350 Danny Creed: Question.
00:15:23.070 --> 00:15:24.210 Angie Snowball: Well.
00:15:24.550 --> 00:15:32.969 Danny Creed: From from selling anything. Well, 1st of all, let me say that my philosophy on selling is that everybody's a salesperson. Everybody
00:15:33.060 --> 00:15:43.910 Danny Creed: I do sales training all over the world, and I it just makes me cringe when I go into corporation or work with people, and they go well, I'm an executive. I'm not a salesperson, and you know what.
00:15:43.910 --> 00:16:06.729 Danny Creed: Look. I won't tell you what I asked the guy the other day, but if you've ever asked for a raise. You're a salesperson. If you've ever dealt with kids, you're a salesperson. If you've ever sold yourself in a job in a job interview, you're a salesperson. So one of the issues people have to learn to be valuable in the world. Moving forward is you have to learn how to sell.
00:16:07.030 --> 00:16:13.189 Danny Creed: Now, what I've done is figured out how to teach people how to sell, to do what they need to do.
00:16:13.520 --> 00:16:27.550 Danny Creed: but in a way they feel comfortable doing it. There is still lots of sales trainers out there said. Go ahead and beat them over the head, you know, and give them the elevator pitch. And and it's just
00:16:27.730 --> 00:16:49.650 Danny Creed: that isn't the way it has to happen, you know, that is the way it should happen today. And you know, it's it's really a whole different approach because of the digital world. Today. The thing is one of the misconceptions is that you come in and tell everybody what you do and why they ought to buy.
00:16:50.310 --> 00:17:01.709 Danny Creed: And the fact in today's world telling is completely disappearing. Nobody wants to be told anything because they have a cell phone. It's instantaneous access of information.
00:17:01.990 --> 00:17:03.659 Danny Creed: You know what people want.
00:17:03.660 --> 00:17:04.240 Angie Snowball: Right.
00:17:04.599 --> 00:17:09.159 Danny Creed: They want somebody to ask him a question and shut up and listen.
00:17:10.640 --> 00:17:39.469 Danny Creed: You know what, and I'm not afraid to share this to the world. I'm telling you the lost art in the world today in selling is the art of listening. Nobody listens my success. You think I've got Pixie dust to spread all over the world. And you know what, whether you're on the phone selling, whether you're face to face selling, whether you're at a trade show, or you're in front of a teacher. Selling is all about listening, and if you shut up and listen, it's such a rare trade today
00:17:39.900 --> 00:17:45.379 Danny Creed: that I'm telling you it's the key to success, because if you shut up and listen, your prospects or clients are going to go.
00:17:46.220 --> 00:17:48.109 Danny Creed: he's actually listening.
00:17:49.040 --> 00:17:59.280 Danny Creed: I'll give you a little chance. We'll see. We'll see if he continues to listen, because most people don't listen. What they're listening for is their chance when they need to interrupt and start talking again.
00:17:59.900 --> 00:18:03.760 Angie Snowball: Right. Listen to understand right? We talked about that in one of our.
00:18:03.760 --> 00:18:12.870 Danny Creed: And the thing that I believe if you ask a question, shut up and listen, it's so rare that people will sit there and tell you how to sell them.
00:18:13.440 --> 00:18:15.349 Danny Creed: because people are
00:18:16.080 --> 00:18:22.999 Danny Creed: are whether CEO executives. And believe me, I've worked with them at 400 million dollar companies down.
00:18:23.750 --> 00:18:29.440 Danny Creed: You know the the biggest thing is, nobody listens anybody. That's why you have your bully leaders out there.
00:18:29.580 --> 00:18:46.419 Danny Creed: That's why you have people who, just, you know, do it my way or the highway. I'm telling you I've got over a thousand hours in research, in leadership studies. I've got a great key. Grassroots presentation on leadership and the key element. There is
00:18:46.630 --> 00:18:56.389 Danny Creed: listening to the needs of your team and not telling them. You know, Steve Jobs said, why hire good people and then tell them what to do.
00:18:57.490 --> 00:19:08.230 Danny Creed: You know your greatest resource of information is the intellectual property of your employees, and and if you're a CEO, you're you're selling to your team every day.
00:19:08.570 --> 00:19:16.279 Danny Creed: and every element of the team is selling. So selling today the key to it. If you can learn to just shut up. Just
00:19:16.610 --> 00:19:25.299 Danny Creed: just the steps is, ask a question. Shut up and listen. Verify only to the point of understanding.
00:19:25.480 --> 00:19:34.609 Danny Creed: So, Bruce, if you ask if if I ask you a question, and you answer it. I might say you might say, well, I work too much. I'm working 90 HA week.
00:19:35.310 --> 00:19:43.409 Danny Creed: I might step in and say so. Just so. I understand, Bruce. You're working 90 HA week, and if you could work less it'd be mean a lot to you. Did I hear that? Right?
00:19:43.900 --> 00:19:47.250 Danny Creed: Okay, go. Okay, what continue?
00:19:47.660 --> 00:19:53.850 Danny Creed: And I'm going to write that down. And in the process of doing that, it's so rare. I see big old tough.
00:19:54.230 --> 00:19:56.650 Danny Creed: you know, executives, and they're just like.
00:19:56.880 --> 00:20:09.479 Danny Creed: I don't want to say anything, but he's actually listening. I'm going to say something I shouldn't. And they talk, and then they and they sit back and they go. Oh, gosh! He wrote it down. He's actually listening. Well, here comes something else.
00:20:10.883 --> 00:20:12.069 Bruce Cramer: After, after.
00:20:12.070 --> 00:20:18.079 Danny Creed: Certain point look in in the world that I believe in in sales. Closing is incidental.
00:20:19.280 --> 00:20:21.280 Danny Creed: Closing should be incidental.
00:20:21.440 --> 00:20:34.129 Danny Creed: And what I mean by that is, it should be so obvious that you ask the questions you understand, and listen to their needs. You write it down, and then you give them options on how you're going to help them solve that at the end.
00:20:34.420 --> 00:20:41.019 Danny Creed: So, closing my fame, my, the close I call my famous close. Is this you ready? Everybody write this down.
00:20:42.370 --> 00:20:47.109 Danny Creed: Wow! It seems pretty logical. We ought to work together. Can we start Tuesday?
00:20:48.560 --> 00:20:49.670 Danny Creed: That's it.
00:20:50.676 --> 00:20:51.250 Danny Creed: That's it.
00:20:51.560 --> 00:20:58.979 Angie Snowball: And that, ladies and gentlemen, is why we call this no Bs secret. That's pretty much what we deserve.
00:20:58.980 --> 00:21:06.639 Danny Creed: I'm telling you, but we make it, you know. Companies go out. And they they still. They're still teaching.
00:21:06.810 --> 00:21:13.550 Danny Creed: you know, when you get in front of a prospect how to tell them all the reasons they ought to buy your company.
00:21:13.700 --> 00:21:26.600 Danny Creed: Let me tell you all the reasons. And today people don't need to hear that I was with a young salesperson that said that one day to a big, old, a tough business owner, entrepreneur, and he goes.
00:21:26.950 --> 00:21:30.080 Danny Creed: you little twerp. You've known me for 2 min.
00:21:30.340 --> 00:21:37.119 Danny Creed: and you're asking me all my problems, and you're telling me, and you don't even know what I need. You can leave
00:21:38.310 --> 00:21:43.489 Danny Creed: now. I was with him, and he looks at me and says so. What's your story? And I go? Well, I don't know.
00:21:44.210 --> 00:21:44.980 Bruce Cramer: I.
00:21:44.980 --> 00:21:51.580 Danny Creed: But I that's here's another one of my secret secret terms ready.
00:21:51.730 --> 00:22:02.449 Danny Creed: I have helped so many people because they would hire me just because I say this as part of my speech, my my conversation. I say.
00:22:02.830 --> 00:22:07.480 Danny Creed: you know I'll use you, Bruce, I said. You know, Bruce, I'm not right for everybody.
00:22:08.170 --> 00:22:16.419 Danny Creed: so can we just talk, have a conversation. So the answer your question. It's a long way. The way you, the the biggest change, is
00:22:17.110 --> 00:22:22.530 Danny Creed: we have to learn to turn a pitch into a conversation.
00:22:24.720 --> 00:22:31.169 Danny Creed: We have to learn to turn a pitch into a partnership.
00:22:32.720 --> 00:22:48.999 Danny Creed: and if you come in as a pitch. People are going to go. Oh, God! How do I get rid of him? But if you come in and ask questions and you have a conversation, and you listen, and when I say I'm not right for everybody, you can just see this evil spirit lift their body like
00:22:49.770 --> 00:22:51.290 Danny Creed: I've limited.
00:22:51.290 --> 00:22:53.770 Angie Snowball: We're on guard right? Because we.
00:22:53.770 --> 00:22:54.350 Danny Creed: I've learned.
00:22:54.350 --> 00:22:55.550 Angie Snowball: All the time.
00:22:55.770 --> 00:22:57.799 Danny Creed: I've eliminated the fear of being sold.
00:22:58.060 --> 00:23:02.270 Danny Creed: So now we can talk, and I can understand their needs.
00:23:02.530 --> 00:23:10.839 Danny Creed: And then in most cases, I can say I can help you with everything. Here's the 3 words with everything you told me.
00:23:12.290 --> 00:23:17.250 Danny Creed: You told me that this was important. I hear that. Right? Yeah. Okay. Well, I can help you with that.
00:23:17.710 --> 00:23:28.889 Danny Creed: So you don't need to have all the you don't need to talk. You don't need to show them how you're going to help them, because this, and then I'll shut up. But to finish your answer, Bruce.
00:23:29.250 --> 00:23:46.409 Danny Creed: you know what I sell, and I think every top salesperson again. Whether you're on the phone or face to face, or whatever you're selling. Every top salesperson needs to do this, and whether they understand it or not, they need to do this. I have never sold a package of anything.
00:23:48.590 --> 00:23:51.270 Danny Creed: never. You know why I sell.
00:23:52.240 --> 00:23:53.979 Danny Creed: I sell, hope.
00:23:55.210 --> 00:23:56.826 Angie Snowball: I was waiting for that.
00:23:57.150 --> 00:23:58.510 Danny Creed: No harm, hope.
00:23:58.510 --> 00:23:59.070 Angie Snowball: Sm.
00:23:59.630 --> 00:24:05.849 Danny Creed: You know how I sell? Hope I sell hope, by asking, understanding their needs from their point of view.
00:24:06.280 --> 00:24:14.110 Danny Creed: clearly asking and listening and understanding, and then saying, You know I can help you with that.
00:24:15.110 --> 00:24:17.379 Danny Creed: So in a world that we're in
00:24:17.750 --> 00:24:21.809 Danny Creed: in a world of negativity and everything else.
00:24:22.130 --> 00:24:30.069 Danny Creed: If you sell. Hope people will stand in line to buy from you, because it's so unusual
00:24:30.830 --> 00:24:38.349 Danny Creed: during. And I'm so proud of this. Angie knows this. During Covid years, 2021 and 22, a hundred percent of my clients had growth.
00:24:39.710 --> 00:24:41.650 Angie Snowball: You know what I coached him on.
00:24:41.810 --> 00:24:45.550 Danny Creed: I coached them on. We're not going to worry about. What if?
00:24:45.750 --> 00:24:54.229 Danny Creed: What if Covid kills everybody? What if the Government's overthrown? What if? What if? What if? What we're going to talk about is what is what can we control?
00:24:54.520 --> 00:24:57.229 Danny Creed: What can you control? You control your attitude.
00:24:57.520 --> 00:25:01.069 Danny Creed: you can control the people you hang with.
00:25:01.820 --> 00:25:18.699 Danny Creed: because if everybody around you is talking crap in their negative, you shouldn't be hanging around with them. If you're in business, or you want to sell anything. The worst thing in the world in in sales is to be empathetic or sympathetic. Rather let me back up to be sympathetic.
00:25:19.123 --> 00:25:24.319 Danny Creed: Oh, yeah, things are bad. Yeah, I'll come back in 6 months, and maybe we can do business.
00:25:24.770 --> 00:25:32.930 Danny Creed: If you're empathetic, you go. I understand. I hear that a lot. The old it's a technique called, feel felt found man. I understand how you feel.
00:25:33.240 --> 00:25:38.600 Danny Creed: Many of my customers felt the same way, but you know what we found ways to get around that. Can we talk about that?
00:25:39.880 --> 00:25:45.430 Danny Creed: Well, yeah, okay, let's talk. People buy hope. And they stayed with me. I like to say that.
00:25:45.730 --> 00:25:55.489 Danny Creed: you know. I I have hope. I believe I'm enthusiastic about what they're doing and understanding them until
00:25:55.760 --> 00:26:01.829 Danny Creed: because they can't feel that. But I'll do it for them until they can do that
00:26:03.470 --> 00:26:10.649 Danny Creed: until they can have the hopes, the same hope, and understand that they can control that. I'm going to do it form.
00:26:10.890 --> 00:26:15.870 Danny Creed: and we can achieve anything if I sell hope.
00:26:16.070 --> 00:26:35.979 Danny Creed: because if I sell a package and I'm sorry if I'm stepping on toes. But anybody out there selling packages. I can train a monkey to make a hundred sales, calls to sell something. If you're selling a package that takes no creativity, it takes no listening, nothing. You just come and go. Let me tell you what I got and why you ought to buy it. Nobody.
00:26:36.240 --> 00:26:40.089 Danny Creed: you know, and if you're a business owner, listen, this kick them out of your office.
00:26:40.260 --> 00:26:45.350 Danny Creed: Don't even listen to them. I'm telling you. Get rid of them. Find somebody that.
00:26:46.342 --> 00:26:48.327 Angie Snowball: Here, man.
00:26:49.320 --> 00:27:00.769 Danny Creed: Find somebody that'll listen to you find somebody that will help you, and you know what, in the, in the few examples where I situations where I really can't help them. You know what I do.
00:27:00.920 --> 00:27:04.910 Danny Creed: I say. You know what I know people all over the world. Let me connect you
00:27:05.090 --> 00:27:14.370 Danny Creed: to people that can probably help, and I don't take any money on that. I have a whole. In one of my books, the champions book. I talk about the
00:27:15.180 --> 00:27:18.200 Danny Creed: the referral. My referral network.
00:27:18.200 --> 00:27:41.290 Angie Snowball: That's a huge topic. I'll tell you. We got 1 min to break. Why don't we go to break? And you can start on that because that's a whole nother world, your champions network. And the referral piece that you do so stay tuned because he's just opening up the champions network. Another thing he happens to be extremely famous, for we will be back in a few minutes. Folks, Jesse, take us to break. Thank you.
00:29:15.730 --> 00:29:42.360 Angie Snowball: Okay, we are back still here with our famous slash, infamous Danny Creed, and he was just beginning to tell us about something. He's very famous for the champions network. So I'm going to let Danny continue that. And then we do have another question. Oh, Bruce has the book there, folks, you can get this in libraries. This is a bestselling book you can get on Amazon. You can borrow it from library. You can get it all over the place.
00:29:42.808 --> 00:29:46.399 Angie Snowball: Champions never make cold calls with Danny Creed.
00:29:46.400 --> 00:29:55.229 Angie Snowball: So I'm going to let Danny finish his sentence there and then. Nantesh has one more question for you, Danny, whenever you're ready. Oh, we got you on mute there. Keep.
00:29:55.850 --> 00:30:09.669 Danny Creed: Real real quick. Thank you for mentioning champions. It's something I came up with over 40 years ago, because I found myself, as many people in sales will find themselves. They're very good at sales, but they're spending 85% of their time in meetings
00:30:10.740 --> 00:30:16.930 Danny Creed: in 15% of the time on the streets, and I was working at the time in sales where I was getting paid
00:30:17.050 --> 00:30:20.610 Danny Creed: by on straight commission, based on collections.
00:30:21.010 --> 00:30:49.680 Danny Creed: So I had my wife meeting me at the door with 2 babies in their arms every night. Going? Why did you sell today? What did you collect today? And and so you had to sell, but I could. So I why was I spending meetings? And anyway, an old mentor, an old guy, said, You know, are you into baseball, Danny. And I go. Yeah, he goes. Look, you know, Babe, Ruth was paid to hit home runs not take batting practice, and if you're sitting in all these meetings all the time you're taking batting practice. Why?
00:30:49.960 --> 00:30:58.129 Danny Creed: And so I had to come up with a way, and the short version of it is, and I'm not trying to sell books, but if you want to buy it, the short version is that.
00:30:58.380 --> 00:30:59.170 Angie Snowball: We.
00:30:59.420 --> 00:31:07.110 Danny Creed: That if I wanted to build an army of people that would refer me, they had no reason not to like me, so they could refer me
00:31:07.220 --> 00:31:15.999 Danny Creed: and and I, while I'm working while I'm nose to nose and toe to toe with my clients or prospects. I'm not in meetings.
00:31:16.360 --> 00:31:28.829 Danny Creed: but I've got other people referring me because they don't have any reason not to like me and refer me. So over time I developed this process. I used it in all my startups, and when I started coaching I used it.
00:31:30.080 --> 00:31:40.269 Danny Creed: and the bottom line is over 18 years. I've never made a cold call. I've talked to people I didn't know, but that was because Angie said, Go talk, Dan, you need to go talk to Bruce.
00:31:40.610 --> 00:32:01.209 Danny Creed: So that wasn't a cold call, because I go to Bruce or or Nataj and say, You know Angie told me to. You know everybody. Can I talk to you? And you never, ever, ever, ever pitch if you're thinking out there, listen to this. Well, I don't want to sell my friends. You never, ever, ever sell your friends. It's all asking them for help and advice.
00:32:01.470 --> 00:32:07.930 Danny Creed: So I would go to Bruce. And I said, You know, Bruce, Angie said we ought to talk because you know what Angie said. You know everybody.
00:32:08.060 --> 00:32:14.110 Danny Creed: and I'm trying to build my practice as fast as possible. Who do you know that might benefit from what I do?
00:32:14.410 --> 00:32:26.439 Danny Creed: It's never a sales pitch. There's only 4 answers. I know somebody. No, I don't know anybody. I know somebody, but you know I'm kind of interested. No, I don't know anybody, but I'm kind of interested.
00:32:26.710 --> 00:32:45.340 Danny Creed: and the end result is over 18 years. I've I've never made a cold call that I'd call a cold call, and I will also say that a hundred percent of my clients and I've sold worked with a lot of people, 100% of my clients for at least 17 of those years came from a referral
00:32:46.030 --> 00:32:47.790 Danny Creed: that somebody said Dan.
00:32:47.790 --> 00:32:48.410 Angie Snowball: Amazing.
00:32:48.410 --> 00:33:01.480 Danny Creed: You know, or somebody called me up and said, You know, I was at a picnic last week, and I said I was thinking about a coach. And and Nataj, you know, said, Hey, I know a guy you ought to talk to.
00:33:02.400 --> 00:33:04.270 Danny Creed: that's all I'm looking for
00:33:04.690 --> 00:33:13.899 Danny Creed: again when you're out prospecting prospecting should change completely. If if prospecting, you think you're out to sell people that's wrong, you're out to get people.
00:33:14.100 --> 00:33:20.859 Danny Creed: You're out to help people understand that it's worth their time just to talk to you.
00:33:21.020 --> 00:33:24.689 Danny Creed: and then, if there's a fit, you can work together.
00:33:25.410 --> 00:33:26.599 Danny Creed: I'm telling you so.
00:33:26.600 --> 00:33:26.980 Angie Snowball: Right.
00:33:26.980 --> 00:33:43.469 Danny Creed: And I've taught this all over the world, and particularly if some of your listeners are out, there are again telephone salespeople. If they're executives in particular that have made a lot of money and be very successful and never had to sell. And now they're
00:33:43.800 --> 00:34:00.929 Danny Creed: now they're being forced to sell. I even have a program that's based with the champions network called professional selling for the non-selling professional, you know. And I and I can with this prospect, because look, the thing that most people are afraid of with sales
00:34:01.100 --> 00:34:19.800 Danny Creed: is is doing all this heavy hitting stuff, you know, coming in and hammering them with closes, and you know, and pitching and all that stuff again. Anybody can do this. I can sit down and teach anybody how to sell anything. I'm that confident with it, using the champions approach.
00:34:20.389 --> 00:34:37.740 Danny Creed: Because again, back to what we were talking about earlier. To Bruce's question, I'm just look. I'm talking to a doctor that's a high C analytical personality, and I've taught him how to sell. And and the whole thing is, he goes in and says.
00:34:38.900 --> 00:34:43.610 Danny Creed: you know, let's just have a conversation and see if there's a fit.
00:34:44.500 --> 00:34:47.440 Danny Creed: And lo and behold, people go. Okay.
00:34:47.830 --> 00:35:09.520 Danny Creed: let's do it, because if you just turn that conversation into a partnership you turn, you turn the pitch and get rid of the pitch. But if you're coming in the door through the champions network, you've eliminated that cold call aspect. So you're it's not a cold call anymore. It's at warm call, at least, and sometimes it's a hot call.
00:35:10.030 --> 00:35:24.030 Danny Creed: and there's 3 layers of champions. There's champions, super champions, elite champions, but on each level you never, ever, ever sell anybody. It's all, hey? Who do you know? That might benefit from what I do? That's it.
00:35:24.030 --> 00:35:25.809 Angie Snowball: Yeah. And the other thing.
00:35:25.810 --> 00:35:39.629 Danny Creed: Ever says, if anybody ever says, Pardon me, Angie, but if anybody ever ever says Well, I'm interested, I always go really. Well, that's cool. I didn't expect that. I'm sorry I missed that. Can we talk.
00:35:40.380 --> 00:35:40.890 Angie Snowball: Yeah.
00:35:40.890 --> 00:35:41.660 Angie Snowball: So yeah.
00:35:41.660 --> 00:35:50.020 Angie Snowball: no. I was just gonna say what, when I learned from you, too, was just not to be afraid to ask. I love that you repeated that there's only 4 answers.
00:35:50.020 --> 00:36:14.379 Angie Snowball: and I'm someone who came to Danny and said, Oh, I just don't sell. I don't like it. It gives me the ick. I don't. Yeah, that's the face I made right there, and he says he says that's not true, and that's what I learned from him was, just ask the question. So, Natasha, I'm going to let you ask the question, because I know he's sitting on one. He's he's jumping. He's going to start dancing and ringing bells. If we don't let him ask this question.
00:36:14.380 --> 00:36:15.210 Angie Snowball: can't wait.
00:36:15.560 --> 00:36:16.050 Angie Snowball: You can.
00:36:16.410 --> 00:36:25.339 nawtej dosanjh: Danny, you know. Thank you for all all that you've shared with me outside of this program, not just in the last 30 min. All the time you've you've spent with me.
00:36:25.540 --> 00:36:42.160 nawtej dosanjh: Underneath everything that you're saying there is. There is kindness in Danny. Danny is the is just the kindest person you'll talk to anybody. You'll give them 2 h at midnight. You gave me 2 h talking to me at midnight. Once
00:36:42.790 --> 00:36:52.109 nawtej dosanjh: you do a lot of work without money, and I want to embarrass you here. Talk about all the things you do
00:36:52.230 --> 00:36:58.970 nawtej dosanjh: where you use the same techniques to improve people's lives. But you're not being paid for a dunny.
00:36:58.970 --> 00:37:08.180 Danny Creed: Yeah, thank you for even bring that up. I I've always believed that you have to give back. I call it making contributions to my Karma account.
00:37:08.590 --> 00:37:16.230 Danny Creed: and I think everybody should. And if you get so greedy that you can't remember that it's
00:37:16.520 --> 00:37:21.890 Danny Creed: but I sometimes I'll work with young entrepreneurs that just can't afford
00:37:22.270 --> 00:37:39.319 Danny Creed: coaching or advice or help, but I can see in their eyes that there's flames coming out of their ears. There's flames coming out of their rear end. They're just passionate, but they need help, and sometimes I'll help them and help them get going and get the rolling, the
00:37:39.450 --> 00:37:48.539 Danny Creed: all the work and effort, I put in. I also, as you mentioned earlier. I it's allowed me to do things like I I work with men in prison.
00:37:49.190 --> 00:37:51.080 Danny Creed: I go to a major prison
00:37:51.250 --> 00:38:00.390 Danny Creed: in the Midwest. And I there's a program there called Brothers in Blue, and these are guys that
00:38:00.520 --> 00:38:20.260 Danny Creed: had to qualify to come in this. And and I'm in maximum security. I did one last Friday, and I'm there every 60 days, every 6 weeks to 60 days, and I have 35 guys in my in my group every time, and last time I had 35, and 28 were in on life sentences. But
00:38:20.260 --> 00:38:34.920 Danny Creed: but I talk to them. I teach them goal setting. I teach them time, management. I teach them visionary thinking. I teach them. We have one gentleman that I work with every week at no charge. The prisoners allowed me to do a phone call every week.
00:38:35.040 --> 00:38:45.120 Danny Creed: and he's been in 38 years on a pretty serious charge, but since he's been in prison he got a he got a Phd. In Christian counseling.
00:38:45.450 --> 00:38:47.299 Danny Creed: I mean, you know, and
00:38:47.920 --> 00:38:58.940 Danny Creed: to help him, and I've looked at some of the things that happened, and he might be that guy that was completely innocent. But he's been there 38 years, but
00:38:59.100 --> 00:39:04.520 Danny Creed: I I helped him write a business plan to present to the parole board.
00:39:04.850 --> 00:39:13.409 Danny Creed: and there's a good chance that within the next 2 weeks we'll find out that he might be released after 38 years and a lot of that.
00:39:13.780 --> 00:39:17.119 Danny Creed: and it'll be a big deal for me personally. It'll be like
00:39:17.230 --> 00:39:29.869 Danny Creed: the pinnacle. But but through that process. And so my next meeting is in July, and we're going to teach all the guys in the program. And again, these are some pretty hard fellas. I mean they're
00:39:30.020 --> 00:39:33.560 Danny Creed: I purposely didn't all want to know what got them in there.
00:39:33.690 --> 00:39:40.980 Danny Creed: but I know I found out, and some of them are. I could tell stories. I can. I've told Angie some stories, but I could tell you some stories.
00:39:40.980 --> 00:39:42.180 Angie Snowball: It's pretty crazy.
00:39:42.180 --> 00:39:52.799 Danny Creed: All these guys, you know. I asked him one time because I did a survey, and I said, What do you want me to talk to you about next time, because I have them for 6 h. I'm in there 8, 30 in the morning to 2 in the afternoon.
00:39:53.350 --> 00:39:53.740 nawtej dosanjh: Wow!
00:39:53.740 --> 00:39:59.279 Danny Creed: You know, every every time I go in in, Max. And I said.
00:39:59.460 --> 00:40:04.519 Danny Creed: Let's do a survey. What do you want? And they said, goal setting. And I said, goal setting really.
00:40:05.279 --> 00:40:06.019 Angie Snowball: Why?
00:40:06.020 --> 00:40:13.869 Danny Creed: Because you guys are some. Most of you are in our life sentences. And the great answer was, You know.
00:40:14.380 --> 00:40:19.380 Danny Creed: in here you have 2 choices. You can either be the same knucklehead that got you in here.
00:40:20.160 --> 00:40:23.470 Danny Creed: or you can improve yourself while you're here.
00:40:24.050 --> 00:40:27.459 Danny Creed: The line we came up with you can either do time
00:40:27.580 --> 00:40:29.430 Danny Creed: or make time work for you.
00:40:30.040 --> 00:40:47.220 Danny Creed: and so we work a lot on books. I've contributed my wife and I have contributed Debbie, my partner side by side here. We've contributed a lot of books. I've given them a lot of my books, but we send them books.
00:40:47.450 --> 00:41:03.159 Danny Creed: We've watched sound systems. We've helped them out in helping to learn and become better people. And the bottom line is this, and then I'll shut up. But the national recidivism rate recidivism rate is when somebody gets out of prison and then they go back.
00:41:03.380 --> 00:41:10.319 Danny Creed: The national recidivism rate is somewhere around 76%. It's 3 out of every 4 guys who get out go back.
00:41:10.660 --> 00:41:14.709 Danny Creed: The recidivism rate of this program is 11%.
00:41:15.260 --> 00:41:17.089 Danny Creed: So the program has been very.
00:41:17.090 --> 00:41:19.000 nawtej dosanjh: That's brilliant planning. That's brilliant.
00:41:19.000 --> 00:41:19.450 Bruce Cramer: Oh!
00:41:19.450 --> 00:41:22.539 Angie Snowball: That just kind of goes to show how much hope gives you, too.
00:41:23.710 --> 00:41:25.230 Danny Creed: And help and listen.
00:41:25.230 --> 00:41:29.399 Danny Creed: And that's 1 thing some of the guys call me call me
00:41:29.510 --> 00:41:40.270 Danny Creed: Preacher Dan, because I go. I I lay a sermon on them every once in a while, about hope, about business, about positive thinking, even though where they're at.
00:41:40.570 --> 00:41:46.950 Danny Creed: because you can either be get in the doldrums, and you know it's not a happy place.
00:41:47.090 --> 00:41:49.149 Danny Creed: and nobody cares about you.
00:41:49.480 --> 00:41:55.139 Danny Creed: But I try to give them this, just this, this glimmer of hope
00:41:55.410 --> 00:42:07.740 Danny Creed: that whether you're out. In fact, I work with one of the guys. And we created this little, this little Llc business called inside out, coaching and consulting. He's inside. I'm outside.
00:42:07.980 --> 00:42:09.030 Danny Creed: and
00:42:09.320 --> 00:42:18.490 Danny Creed: while he's inside he takes a lot of the things that I've worked with him on my my coaching techniques and everything, and he shares them with the guys, and then when I come in.
00:42:18.650 --> 00:42:26.289 Danny Creed: they they kind of know what to expect, because the the one thing about it's really helped me with is their Bs meter.
00:42:26.790 --> 00:42:28.839 Danny Creed: you know, is 0.
00:42:29.220 --> 00:42:49.549 Angie Snowball: That's how you got to be. The king of dancers talk a lot, and we got 1 min to break here, so we're going to let them take us to break again. And then we're gonna let our wonderful, wonderful Danny cream continue talking. We're even gonna let Bruce ask one more question. So.
00:42:49.550 --> 00:42:51.040 Danny Creed: That's fine. Let's go.
00:42:51.190 --> 00:42:55.219 Angie Snowball: Thank you. Awesome, Jesse. Take us away. Thank you so much.
00:42:59.380 --> 00:43:02.030 Angie Snowball: Okay, or maybe not. Maybe they don't, Jessy.
00:43:02.030 --> 00:43:05.290 Angie Snowball: Maybe they weren't ready to stop here and talk either.
00:44:51.600 --> 00:44:59.429 Angie Snowball: All right. So we're back for our very last segment. I did go off camera for a second. But you're going to notice I refilled this, anyway.
00:44:59.430 --> 00:45:00.519 Angie Snowball: Yeah, you did.
00:45:01.130 --> 00:45:02.410 Danny Creed: Yeah, you did
00:45:07.300 --> 00:45:08.689 Danny Creed: this train going.
00:45:08.730 --> 00:45:30.909 Angie Snowball: It's get it going all right. So I'm going to give Bruce one more question. We would like to end this in a harmonica session, though, because that's 1 more hidden talent that Danny has. So, Bruce. One more question. And then I would love to hear the greatest thing Nantej learned today. The greatest thing Bruce learned today, and then we'll go into harmonica. So, Bruce, you're up.
00:45:30.910 --> 00:45:48.920 Bruce Cramer: Well, 1st of all, Danny is a very accomplished musician. He's played on some of the best stages worldwide, and some of the most talent blues artists known to mankind. So you know, this guy has many talents.
00:45:48.920 --> 00:46:16.259 Bruce Cramer: I will say this, Danny. I thought I was well prepared for you in terms of questions, and in your 1st answer you picked off 5 out of the 7 questions I had prepared so. But but oh, my God, thank you so much. Thank you. Now, my last question, because I'm struggling with this now, because you covered a lot of territory. But my last question is.
00:46:16.710 --> 00:46:23.670 Bruce Cramer: if you could give your younger self one piece of advice.
00:46:24.190 --> 00:46:25.610 Bruce Cramer: What would that be?
00:46:26.390 --> 00:46:27.659 Danny Creed: Never stop learning.
00:46:30.390 --> 00:46:33.940 Danny Creed: I'm telling you. I'm telling you all the great
00:46:34.250 --> 00:46:38.879 Danny Creed: business people that you've heard of or not successful or not.
00:46:40.520 --> 00:46:56.060 Danny Creed: And and there's a lot of you out there. If we have another time to do this I'll tell you the story of Mr. Lucky. My car tag, says Mr. Lucky, I've been Mr. Lucky for about 40 years, and it all came about. I was always willing.
00:46:56.210 --> 00:46:59.140 Danny Creed: There was a time I didn't continue learning.
00:46:59.190 --> 00:47:12.170 Danny Creed: but I kept learning, and I kept reading, and I believe one of the great authors of all time is Louis l'amour. He had an equivalent of a 3rd grade education, and when he passed he had 3 doctorates, honorary doctorates.
00:47:12.170 --> 00:47:29.709 Danny Creed: you know. I think you can learn everything you need to if you don't get to go to college. You can learn if you commit to reading and listening and understanding and continuous learning. One of the great mentors in my in my life was a guy named Campbell Fraser, one of the great coaches of all time, and when
00:47:30.250 --> 00:47:38.089 Danny Creed: in his final days he was asked, Why did you keep learning your your whole life, and he goes because I always knew there was more.
00:47:38.450 --> 00:47:58.009 Danny Creed: you know. So people just quit learning, and I love going to seminars where somebody sitting over in the corner, and I like to pick them out. I don't. I don't allow anybody to screw around. And this one guy I was in Atlanta, Georgia. And this one guy was just, you know, I go look. Obviously, you're causing problem here with it. There's about 500 people in the room.
00:47:58.010 --> 00:48:13.099 Danny Creed: and I said, What is your issue here, sir? He goes. Well, I don't need to be at this meeting, this training meeting. I've been in sales 30 years, and I said, Well, I'll accept that if you can answer one question. Have you been in sales 30 years or one year, 30 times.
00:48:14.950 --> 00:48:17.350 Angie Snowball: Which simply, means.
00:48:17.350 --> 00:48:40.560 Danny Creed: Did you go to? Did you go to one? Did you go to one training session and go? I know it all now, so I don't need to learn anymore. And I just hate those people because you got it. You know, the the Japanese, the Chinese, Japanese all had these great sayings one was, can I continuous and never ending improvement? So I would tell myself, never, ever, ever, ever stop learning.
00:48:40.840 --> 00:48:43.650 Danny Creed: because you can learn learning is a skill.
00:48:44.680 --> 00:48:47.790 Danny Creed: and you can learn anything you want to learn
00:48:48.570 --> 00:48:54.270 Danny Creed: if you want to be a, you know, because again I was on a farm where everybody said, you're not supposed to be successful.
00:48:54.780 --> 00:48:56.829 Danny Creed: And I said, Now there's got to be more.
00:48:57.360 --> 00:49:07.120 Danny Creed: There's got to be more. I can learn to do anything I want, and the bottom line is, I'm very proud. I've been in the biggest boardrooms in the world, and no one's ever challenged me.
00:49:07.620 --> 00:49:12.660 Danny Creed: because I've learned. And I've continued learning, and I've continued listening.
00:49:12.790 --> 00:49:20.359 Danny Creed: You know Bill Gates and a lot of other people have said, my key to success is always surrounded myself with people smarter than me.
00:49:21.000 --> 00:49:23.490 Danny Creed: and I learned from them so.
00:49:23.580 --> 00:49:24.280 Angie Snowball: Bruce.
00:49:24.310 --> 00:49:26.170 Danny Creed: What I'd probably say.
00:49:26.610 --> 00:49:36.719 Angie Snowball: I love. When Danny, in the very beginning, said, I asked someone his favorite book was, and his response was not just thinking, go rich it was. I've read it 30 plus times.
00:49:36.720 --> 00:49:37.390 Angie Snowball: Yeah.
00:49:37.390 --> 00:50:02.959 Angie Snowball: because that's such a. I keep learning because every phase of your life, every month of your life is a different month, and the same material may teach you something different a month later, because you're on a different platform, you're on a different level, and I just love that you said that such a good reminder that it doesn't always have to be new material. Sometimes you're new. You need to go back through the material. That's awesome.
00:50:02.960 --> 00:50:09.920 Danny Creed: And Bruce more I think about. There's probably one more thing, and that's just don't.
00:50:10.800 --> 00:50:16.099 Danny Creed: and pardon my language. But I learned this hard way. But don't let the bastards get you down.
00:50:16.450 --> 00:50:37.409 Danny Creed: and all I mean by that is the people out there that constantly will be talking about you. The legend of Mr. Lucky. I started on that, but I'll tell you that another. But the bottom line is I was very successful because I kept learning and growing, and they people would say, so, tell us about teach us about what you do, and I teach, and there's always somebody in the room going. He's just lucky
00:50:38.420 --> 00:50:49.680 Danny Creed: he's kissing the bosses behind. He's getting all these freebies. He's just lucky. So my wife gave me. I came home whining about it one night, and she gave me this desk plaque, and it said, Mr. Lucky.
00:50:50.425 --> 00:50:50.940 nawtej dosanjh: And.
00:50:51.400 --> 00:51:08.130 Danny Creed: So the next time I and so the deal was, don't listen to anybody. Keep focused on what you can do. Keep working at it, because what happened then, when anybody would say that and I'd hear it, I'd go. You're right. There was no talent involved. I'm just lucky.
00:51:08.720 --> 00:51:16.819 Danny Creed: and when I tell that story I inevitably will have Ceos and big people come up to me on the side and go
00:51:17.090 --> 00:51:18.479 Danny Creed: I get it.
00:51:22.259 --> 00:51:23.239 Danny Creed: I graduated.
00:51:23.240 --> 00:51:31.449 Angie Snowball: You have imposter syndrome. Right? You gotta be, Danny, to not get imposter syndrome. No, I actually earned this. I belong here.
00:51:31.450 --> 00:51:37.469 Danny Creed: Knows on my business card. I have the term that I have a Phd. In Gsd.
00:51:37.710 --> 00:51:40.254 Angie Snowball: That's gonna get there.
00:51:41.220 --> 00:51:44.710 Danny Creed: And people say, Oh, really, you've got a Phd. And I go. Yes, I do.
00:51:44.930 --> 00:51:52.279 Danny Creed: Where's Gsd Gstu? I go? Well, that's I won't use the word, but it's get stuff done. University.
00:51:52.640 --> 00:51:56.679 Angie Snowball: Oh, you can use it. Get shipped on university. I wanna have. I told him you should.
00:51:56.680 --> 00:51:58.539 Danny Creed: Shit done university. I have had.
00:51:58.540 --> 00:52:00.140 Bruce Cramer: Some T-shirts, but.
00:52:00.140 --> 00:52:22.410 Danny Creed: But the thing is, you know, people are out there playing politics, and you know, and a lot of my clients are very successful because we focus on getting stuff done. Let's just focus on, forget about the talk, forget about the problems, forget about the issues. As I said when we started. There are no problems. If you learn something. If you didn't learn something, then there's all kinds of crappy problems.
00:52:22.860 --> 00:52:34.049 Danny Creed: But if you learn something from it, it's what did I? What happened? Why did it happen? How never happened again? See you later? Because I've learned some from it, and I'm going to move forward. So thank you for that.
00:52:34.050 --> 00:52:49.859 Angie Snowball: All right. We got 3 min to ending. And so, speaking of learning something, Bruce, you need time to prepare for this. You have one sentence, Natej. Can do it, I'm confident, Natej. In one sentence. What was your biggest takeaway from today?
00:52:49.860 --> 00:52:59.899 nawtej dosanjh: I have so many, but there is. There is one, there's 1 more than above, above all the others, and that is Danny is an inspiration to me in
00:53:00.010 --> 00:53:04.820 nawtej dosanjh: remaining kind, even under severe pressure.
00:53:05.480 --> 00:53:05.900 Danny Creed: Thank you.
00:53:05.900 --> 00:53:21.680 nawtej dosanjh: And I'm inspired by that, Danny. You are kind in all situations, and and love to your wife your partner, because I'm sure she was part of that to create that for you. Congratulations on your career, on your life and your partner.
00:53:22.080 --> 00:53:22.920 Danny Creed: Thank you very much.
00:53:22.920 --> 00:53:28.129 Angie Snowball: Fantastic. All right, Bruce, you got one sentence. Then we can squeeze in a harmonica.
00:53:28.290 --> 00:53:33.410 Bruce Cramer: Oh, so you know Danny's the reason why I'm here.
00:53:33.630 --> 00:53:39.680 Bruce Cramer: I mean, I met him a few months ago. The idea of hope.
00:53:39.900 --> 00:53:44.159 Bruce Cramer: But you know the thing about Danny is, he's authentic.
00:53:44.660 --> 00:53:47.169 Angie Snowball: He's just a hundred percent.
00:53:47.640 --> 00:53:48.360 nawtej dosanjh: Meetings.
00:53:48.890 --> 00:53:55.749 Bruce Cramer: And everything. Everybody said I was so lucky the day I talked to you, Danny. It's why I'm here.
00:53:55.930 --> 00:53:56.290 Danny Creed: That means.
00:53:56.290 --> 00:54:12.169 Angie Snowball: And I was starstruck by him, and then I got to know him, and I not that I'm still not starstruck, but he's so. You're so authentic you're so down to earth, you're so relatable I just blows me away, but every 30 min I sit with you I walk away with a hundred things I didn't know before, so.
00:54:12.566 --> 00:54:13.359 Bruce Cramer: Thank you.
00:54:13.360 --> 00:54:15.919 Angie Snowball: So much for being on the show.
00:54:16.350 --> 00:54:24.669 Angie Snowball: for supporting us and being a part of this, and it only if you're willing, we would love to take our last minute with a little bit of harmonica.
00:54:24.670 --> 00:54:42.570 Danny Creed: Okay. Well, let me explain this. It's a long story, and I won't even get into it. But I fortunate enough. I don't play golf, you know Groucho Marx, and I don't want to upset anybody but Groucho. Marx says golf is a great way to screw up a nice walk, and so I
00:54:42.570 --> 00:55:05.230 Danny Creed: I, and for those of you who love golf great, fantastic! But I play music, and I always have. I played for over 40 years, and lucky enough to play with some famous people, and I have a partner that's a guitar player, and we finished an album that'll soon be available, and I just love it. It's it's what I do. And I started in blues music. But I've played
00:55:05.290 --> 00:55:14.689 Danny Creed: chop rock, Jimmy Buffett types things, and I've played country. And I even played some jazz, and it's just what I do, and it's a lot of fun, and I always have.
00:55:14.900 --> 00:55:26.240 Danny Creed: I have a case over here with 50 harps in it. And and anyway, it's what I do. And I just want to thank all of you today and all the listeners out there. Thank you
00:55:26.410 --> 00:55:31.149 Danny Creed: it. Can I get? I don't know. Are you going to publish my website? Because if people want to go on.
00:55:31.150 --> 00:55:38.120 Angie Snowball: Absolutely. So that's how I was. Gonna wrap it up. It's just Danny. Thank you so much. We cannot thank you enough.
00:55:48.440 --> 00:55:48.990 Angie Snowball: No.
00:55:49.400 --> 00:55:50.119 Angie Snowball: Oh, there we go.
00:55:52.060 --> 00:55:54.489 Angie Snowball: Oh, that's awesome. Yeah. So anybody.
00:55:54.490 --> 00:55:55.469 Danny Creed: Thank you very much.
00:55:55.470 --> 00:55:57.639 Bruce Cramer: Thank you. Thank you so much, Danny.
00:55:57.920 --> 00:55:58.200 nawtej dosanjh: Guys.
00:55:58.200 --> 00:55:59.930 Bruce Cramer: You'll be back. We need you back.
00:55:59.930 --> 00:56:01.330 Angie Snowball: I'll come back.
00:56:01.330 --> 00:56:02.359 Danny Creed: I'll come back.
00:56:02.360 --> 00:56:03.810 Bruce Cramer: Thank you. Everyone, everybody for one.
00:56:03.810 --> 00:56:21.890 Angie Snowball: Again for being here, we'll definitely show you where to meet Danny Creed. His website will be on all of our social media. He'll be easy to find by his books. He wouldn't plug it. But I will change my life, all of them by his books. Thank you again, Danny, for being here, and just.
00:56:21.890 --> 00:56:22.680 Danny Creed: Thank you. Guys.
00:56:22.680 --> 00:56:30.389 Angie Snowball: Take us away. Join us next week. Thursday. Live at 6 pm. Talk radio, new York City for serving up success with a splash.
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