Thursdays 5:00pm - 6:00pm (EDT)
EPISODE SUMMARY:
On this 3rd anniversary show, I welcome Jake Tlapek to Frank About Health to share perspectives on the Psychological story behind Marketing. As CEO of Wizard Marketing he will discuss social impacts and impacts on brand sponsors look to support healthcare podcasts and other resources. Frank About Health has tried to demonstrate such impacts so we will have a discussion about the show's healthcare and advocacy intentions as an aspect of marketing and awareness. Join us as we delve into how psychological principles have shaped marketing strategies over the years. We discuss key psychological theories, early and modern applications, the impact of mass media and digital marketing, and ethical considerations. Whether you're a marketer, a psychology enthusiast, a healthcare advocate or just curious, this episode offers valuable insights.
The audience will learn the marketing story behind Frank About Health, Why it was born, what is happening now and where we are going in the future. Join us as we delve into how psychological principles have shaped Marketing Strategies over the years and vice versa. A discussion of mass media and social media and their ethical considerations.
Website: https://thewizard.marketing Instagram: https://www.instagram.com/thewizardmarketing/ Facebook: https://www.facebook.com/The-Wizard-Marketing-113731970068990 Linkedin: https://www.linkedin.com/in/jacob-tlapek-10b55962/ Twitter: https://twitter.com/JakeTtheWizard
#frankabouthealth, #jakethewizard
Tune in for this healthy conversation at TalkRadio.nyc
To celebrate the final days of Mental Health Awareness Month, Frank and his guest Jake Tlapek, discuss the history behind psychology according to marketing. Frank introduces Jake as the wizard of marketing. Jake shares his background and how he got started in marketing twelve years ago. He also breaks down how at its core, marketing is connected to helping people. Frank and Jake discuss how hearing loss can lead to mental decay. They also tackle how psychology impacts our economic decisions.
Coming back from the break, Frank and Jake discuss how the intersection of psychology and marketing is driven by one key influence, our brain. Frank talks about the importance of advocating for yourself and how AI can be a helpful tool to help you better articulate the issue or concern. Jake shares the history of marketing and how the concept blossomed. The conversation segwayed into a discussion on fear-based marketing. Jake states that the most powerful type of marketing is referral-based marketing.
Frank speaks on the importance of self-advocacy before he continues to discuss referral-based marketing with Jake. Jake explains why data is so important to marketing strategies. He adds that data can work to break your biases and also confirm your biases. The most important takeaway is that when you consume data, do your best to put your biases and your psyche aside, Jake adds. Frank and Jake discuss why it’s important to put your biases aside and how biases affect products like hearing aids.
In the last segment, Frank and Jake discuss their collaboration and what’s to come in June. Jake introduces Healthy Media a new platform for health and wellness. It will be a place where you can be informed on the health and wellness news including shows like Frank About Health. Frank and Jake reiterate that TalkRadio.nyc is the home for Frank About Health and will continue to be, Healthy Media is just an extension to grow the community.
00:00:51.030 --> 00:00:55.369 Frank R. Harrison: Hey, everybody, and welcome to the 3rd anniversary show of Frank about health.
00:00:55.470 --> 00:01:00.830 Frank R. Harrison: The date is May 30, th 2024,
00:01:01.080 --> 00:01:09.290 Frank R. Harrison: wow! 3 years! All I could say is that the one way to celebrate it as the final episode of mental health Awareness month
00:01:09.350 --> 00:01:26.330 Frank R. Harrison: is to understand the psychology that it takes in me, and even in those who want to discuss health care not just the guests that come on the co-hosts I've had, but especially me while undergoing other stressors in life. Remember, 3 years ago we were still in Covid.
00:01:26.440 --> 00:01:39.240 Frank R. Harrison: So if anybody remembers that 1st episode, I had my covid look. At that time I looked exhausted after 3 h of Pcr testing, just to get into the we work that I was operating from. And yet
00:01:39.300 --> 00:01:41.620 Frank R. Harrison: I was only talking about epilepsy that day.
00:01:41.720 --> 00:01:52.069 Frank R. Harrison: Ha! Isn't that interesting epilepsy right now I can talk about epilepsy like I talk about the common cold because the bigger issues are what came out of Covid.
00:01:52.100 --> 00:02:07.669 Frank R. Harrison: The mental health issues, the neurological conditions, the comorbidities related to things like cancer diabetes, not to mention the various advocates that grew out of that pandemic and essentially grew out of Talkradio, Nyc.
00:02:07.670 --> 00:02:22.319 Frank R. Harrison: I give my shout out to Sam Leibowitz for bringing me on the network back in 2,016, but, more importantly, bringing me back in 2,021, so that I can really advocate for all the healthcare issues that I was dealing with, not just Covid, but
00:02:22.320 --> 00:02:47.920 Frank R. Harrison: my, my cousin's, Alzheimer's disease, or let's just call it dementia, for now, because there's no actual solid proof that it's Alzheimer's as of yet, and simultaneously my father's journey to recovery with prostate cancer. So there's been a lot of stress. There's been a lot of fear. There's been a lot of anxiety. There's been a lot of weight gain, but, thanks to the many guests that have been on the show.
00:02:47.970 --> 00:02:52.979 Frank R. Harrison: and one of them introduced me to our special guest today to help celebrate the 3 years
00:02:53.300 --> 00:03:08.100 Frank R. Harrison: Evan Messman, who was giving me a new way to look at my brain health, to lose the weight, to get more focus, to get more energy back in step, and to keep the focus of what this show has always been about. I'm being frank
00:03:08.200 --> 00:03:18.869 Frank R. Harrison: about health for your purposes, to learn what solutions are out there, what problems you may have, that you have nowhere else to turn. Maybe your doctor's giving you
00:03:18.920 --> 00:03:33.970 Frank R. Harrison: some information, but you want supplemental information, and maybe we are the show to provide it. However, I will issue my disclaimer because I do realize the value that as a nonmedical professional and more so an advocate.
00:03:34.100 --> 00:03:44.290 Frank R. Harrison: What I'm giving you is part of the conversation that Jake and I will share on today's episode. And therefore please understand that any of the conversation that we discuss today
00:03:44.380 --> 00:03:58.070 Frank R. Harrison: is food for thought, your thought, and whether or not it's going to be suitable for you to bring to your primary care physician, or your psychotherapist, or your neurologist, or your dietician, or whomever it is that you see.
00:03:58.150 --> 00:04:06.799 Frank R. Harrison: But today we're not actually going to talk about a healthcare issue because the you're not the views of talk radio, Nyc or Frank about health.
00:04:06.870 --> 00:04:12.700 Frank R. Harrison: but they are the ingredients that have made this show last for a hundred 18 episodes.
00:04:12.870 --> 00:04:14.109 Frank R. Harrison: and still counting.
00:04:14.240 --> 00:04:16.959 Frank R. Harrison: So Jake Telepik
00:04:17.660 --> 00:04:20.889 Frank R. Harrison: is a wizard, a wizard of marketing.
00:04:21.600 --> 00:04:28.630 Frank R. Harrison: and I was introduced to him because I am involved in a project right now with Talkradio, Nyc.
00:04:29.080 --> 00:04:30.909 Frank R. Harrison: That is going to help me take
00:04:30.940 --> 00:04:34.250 Frank R. Harrison: Frank about health and other related content
00:04:34.270 --> 00:04:38.260 Frank R. Harrison: to a new level as we proceed through 2025.
00:04:38.390 --> 00:04:42.570 Frank R. Harrison: All of you have heard me talk about Hilton ad nauseum. You've had me.
00:04:42.710 --> 00:05:02.259 Frank R. Harrison: You've I've had Wtha Gray on this show. I've had Phyllis Quinlan on this show. I've had Morey Zelkovich on this show. I've had Evan Messmann I've had Karen Ross, I the list goes on, but these are individual influencers that have made this show become even better than it was when I came in after 3 h of Pcr testing.
00:05:02.400 --> 00:05:06.310 Frank R. Harrison: So the name of this episode is aptly titled.
00:05:06.350 --> 00:05:09.610 Frank R. Harrison: the history of marketing according to psychology.
00:05:09.980 --> 00:05:12.899 Frank R. Harrison: and who better than a marketing expert.
00:05:13.000 --> 00:05:19.869 Frank R. Harrison: and someone who thinks very psychologically at most times, especially when dealing with health care, problems, personal or otherwise.
00:05:20.010 --> 00:05:43.439 Frank R. Harrison: to really show the intersection of the discipline because you have to have keen mental awareness in order to advocate for healthcare whether you're marketing it or whether you're helping others through caregiving, or whether you're doing other kinds of things, that an intangible service like healthcare is a need. But yet many people are confused on how to implement it effectively.
00:05:43.650 --> 00:05:54.450 Frank R. Harrison: So after that diet tribe, Jake, I'm gonna just introduce you as the Wizard, and I want you to feel free to just share with the listeners and viewers
00:05:54.550 --> 00:06:00.070 Frank R. Harrison: all about why you got into this field, and I know you do more than just healthcare. But
00:06:00.210 --> 00:06:04.019 Frank R. Harrison: you do have an interest in healthcare. From what I've understood, correct.
00:06:04.020 --> 00:06:23.909 Jake Tlapek: Absolutely absolutely well. Thanks so much for having me. I really appreciate you inviting me on. I'm super excited to talk about psychology and and how marketing kind of manifests that. And and really being aware of psychology is a is a huge step forward both in, you know, the
00:06:24.330 --> 00:06:32.010 Jake Tlapek: common discourse, but also in understanding yourself, and how you can make mental health improvements internally.
00:06:32.540 --> 00:06:33.120 Frank R. Harrison: Yes.
00:06:33.250 --> 00:06:42.030 Frank R. Harrison: absolutely so. Tell me what what aspects of your business do you do that help? Give those improvements to your clients.
00:06:42.380 --> 00:07:09.774 Jake Tlapek: Yeah, absolutely. So I've been doing marketing for over 12 years now. I actually my very 1st job in marketing was working for a company called Hearing care marketing, where we specialized in helping, hearing aid businesses market their product to people that needed it. And so I was thrown straight into this entire world of marketing and psychology, and honestly, the psychology of helping people. And I think that's
00:07:10.270 --> 00:07:20.579 Jake Tlapek: A really key point when it comes to this conversation is that at its core marketing is reverse engineering psychology
00:07:20.960 --> 00:07:32.810 Jake Tlapek: to the benefit of people. Now that can be really twisted sometimes, and and the world is not full of all altruistic people. There's lots of people who are gonna use this information for
00:07:33.030 --> 00:07:44.730 Jake Tlapek: dubious game, but at its center, really, marketing is about connecting people with opportunities to help themselves, whether that be in the healthcare space or otherwise. Right?
00:07:45.164 --> 00:07:58.149 Jake Tlapek: So yeah, I got thrown into this rather deeply, and and I will always have a small part of my heart in in that 1st job at hearing care marketing, because so much of what we were doing
00:07:58.240 --> 00:07:59.490 Jake Tlapek: was
00:08:00.120 --> 00:08:20.509 Jake Tlapek: helping people to understand the need and and the benefits of hearing aids, hearing aids have a massive stigma around them, so, as my 1st product to ever market. It was definitely a challenge to work on, but we found some, some ways to to share and and and to express
00:08:20.640 --> 00:08:39.750 Jake Tlapek: the value of that to the audience, and a lot of that manifested in in health concerns 1 1 tidbit I feel like most people don't realize this is that hearing loss is a a presy symptom of many of the mental decay issues like Alzheimer's and dementia.
00:08:40.059 --> 00:08:40.639 Frank R. Harrison: Right.
00:08:41.538 --> 00:08:43.689 Jake Tlapek: It's a very common, maybe not.
00:08:44.129 --> 00:08:51.459 Jake Tlapek: Correlation. Correlation isn't causation. But there's a lot of of data out there that shows hearing loss
00:08:51.629 --> 00:08:59.249 Jake Tlapek: can very much lead to those mental decay, because you can't intake the world around you as sufficiently as you used to.
00:08:59.560 --> 00:09:23.689 Frank R. Harrison: Correct, correct. I mean, I could say that in in to echo what you've just said. My father has basically been dealing with cancer and the recovery mechanism surrounding it. Whether it's the medications he's been taking or the doctors he's been seeing, or the side effects he's been managing. But one such side effect, but actually due to another surgery he had a decade earlier. Was he lost hearing in his left ear.
00:09:23.690 --> 00:09:24.340 Jake Tlapek: Hmm.
00:09:24.340 --> 00:09:30.889 Frank R. Harrison: So as a result, today, we see some bouts of forgetfulness. But we know it could be
00:09:30.920 --> 00:09:46.789 Frank R. Harrison: didn't get enough sleep. Probably it's a side effect of the medication. We're not looking at full blown dementia, but like today, I was speaking with him, and because here I am in the home that I'm helping him with as his paid caregiver.
00:09:46.920 --> 00:09:56.940 Frank R. Harrison: I basically am taking his space to do this episode, and he is in his bedroom right now. And he actually said, I don't know why I'm so confused today.
00:09:57.140 --> 00:10:01.120 Frank R. Harrison: And I said, That's because you're doing something outside of your normal routine.
00:10:01.120 --> 00:10:01.650 Jake Tlapek: Hmm.
00:10:01.650 --> 00:10:13.949 Frank R. Harrison: Which he understood, but at the same time, at least, it was a sign of forgetfulness based on being outside your comfort zone, not based on actual forgetfulness like, who are you.
00:10:14.220 --> 00:10:18.430 Frank R. Harrison: you know, but I would say that the lack of hearing in the in the left ear
00:10:18.500 --> 00:10:31.729 Frank R. Harrison: has contributed to I could say a sentence, and he heard something else, and that creates a rewiring of what you're understanding words to mean that you could probably learn to get. I wouldn't want to call it learned dementia.
00:10:31.780 --> 00:10:33.419 Frank R. Harrison: But is that safe to say.
00:10:33.930 --> 00:10:50.559 Jake Tlapek: I mean, I think there's a lot of validity to the statement. I don't necessarily want to go and give medical advice that says, you know, hearing loss causes dementia, but lot of correlation. And my job as a marketer in that space, really. And this is kind of
00:10:50.680 --> 00:10:55.859 Jake Tlapek: if I can have. 1 point across this whole conversation is that
00:10:56.000 --> 00:10:58.280 Jake Tlapek: psychology is about
00:10:58.390 --> 00:11:00.770 Jake Tlapek: confirmation of your reality.
00:11:00.950 --> 00:11:19.099 Jake Tlapek: and when you have a disconnect between your confirmation of reality and the reality you're experiencing that can cause a lot of disruption. And so, as a marketing person, one of the ways that we kind of reverse engineer psychology is to present
00:11:19.100 --> 00:11:39.470 Jake Tlapek: the reality of a situation in a way that's both understandable to the Psyche, acceptable to the Psyche, and then utilize that entry point to drive people down a path that hopefully at the end of it, improves their livelihood, improves their life experience, and ultimately brings joy.
00:11:39.890 --> 00:11:42.789 Frank R. Harrison: With the right products and services that fit their needs
00:11:42.800 --> 00:11:54.300 Frank R. Harrison: absolutely. There's a lot of consumer behavioral understanding which is the same thing as cognitive behavioral therapy. If you think about it from understanding of actual psychological problem, you might have
00:11:54.440 --> 00:12:10.490 Frank R. Harrison: by using Cbt as a way of fleshing out that problem. You can give them a prescription of a pathway to resolve or live with that problem. But in the marketing end of things you come up with understanding the need and the weaknesses or lack of resources that can be supplemented
00:12:10.640 --> 00:12:19.380 Frank R. Harrison: from a good marketing program or service. That would therefore have the same conclusion, more relief, more peace of mind.
00:12:19.390 --> 00:12:20.889 Frank R. Harrison: and at the same time.
00:12:21.410 --> 00:12:24.050 Frank R. Harrison: you know, living a better quality of life. I would say right.
00:12:24.050 --> 00:12:38.079 Jake Tlapek: Absolutely. And and the concept of consume consumer behavior really still stems out of driving it back to the point. Psychology. And how do how does our psychology impact our economic decisions?
00:12:38.715 --> 00:12:43.720 Jake Tlapek: And so as a marketer, I think it's really important to
00:12:44.090 --> 00:12:55.660 Jake Tlapek: take that step back and realize that people are people, and that we all have our psychological markers, the things that that both enhance us and trigger us, that are unique to ourselves.
00:12:55.880 --> 00:12:57.040 Jake Tlapek: And
00:12:57.060 --> 00:13:04.969 Jake Tlapek: with that with that understanding we can more appropriately interface with the world around us.
00:13:05.460 --> 00:13:09.130 Frank R. Harrison: Exactly. And I think when you're dealing with people
00:13:09.230 --> 00:13:13.709 Frank R. Harrison: who are living within the normal bounds of what is considered
00:13:13.910 --> 00:13:15.529 Frank R. Harrison: average mental health.
00:13:15.620 --> 00:13:22.060 Frank R. Harrison: we may find satisfaction, and whatever marketing is going on by understanding that consumers need.
00:13:22.160 --> 00:13:32.359 Frank R. Harrison: But when you are dealing with individuals that may have disabilities or ongoing illness or mental traumas that they haven't dealt focused on or dealt with.
00:13:32.560 --> 00:13:38.560 Frank R. Harrison: that can skew the kind of solutions that the marketer is trying to achieve.
00:13:38.940 --> 00:13:52.999 Jake Tlapek: And it also changes the way you talk about something. And we're gonna talk about that in a little bit about how we actually structure, those messages and the reverse engineering that goes into that psychology which you can then leverage for yourself
00:13:53.400 --> 00:14:09.430 Jake Tlapek: to make changes within yourself, because once you're aware of your own internal psychology. You can almost take a step back and look at it like this own object and go. Huh! That's kind of messed up. I need to fix that, or huh! That's reinforcing joy in my life. Let me lean into that a bit more.
00:14:09.680 --> 00:14:36.699 Frank R. Harrison: Right, and and having that approach will prevent the panic and anxiety which most people have when they're not aware of how to put cognitive focus on the issue. That being said, we're ready for our 1st commercial break that so, ladies and gentlemen, please stay tuned as I'm here with Jake tolapic talking about this history of marketing according to psychology, right here on Frank, about health, both on talk, radio, Nyc and on our social media platforms.
00:14:36.750 --> 00:14:40.839 Frank R. Harrison: Youtube, Facebook Twitch and Linkedin.
00:14:40.880 --> 00:14:42.300 Frank R. Harrison: We'll be back in a few.
00:16:54.560 --> 00:16:56.269 Frank R. Harrison: Hey, everybody, and welcome back
00:16:56.320 --> 00:17:19.359 Frank R. Harrison: definitely, Jake, you are the wizard because you allowed me to see from your discussion how basically, the intersection of psychology and marketing is driven by one key influence that I perceive and correct me. If I'm wrong, most people need to take ownership of, so they can truly have a sense of agency, and that is simply your own human brain
00:17:19.400 --> 00:17:22.729 Frank R. Harrison: to work through the filters that we all have.
00:17:22.990 --> 00:17:30.560 Frank R. Harrison: whether they're trauma-induced or genetically induced, or whatever, and get to the objective point of the message you are receiving
00:17:30.940 --> 00:17:36.669 Frank R. Harrison: to find the solution to the problem you may have, whether it's a consumer or healthcare problem.
00:17:37.420 --> 00:17:47.200 Frank R. Harrison: The biases that we all have are actually can work against us if we are not mastering our brain. Is that also a fair assessment.
00:17:47.530 --> 00:17:53.409 Jake Tlapek: I think that's a great analysis of kind of what we're about to walk through and how to get to that point.
00:17:53.827 --> 00:18:01.570 Jake Tlapek: How we got to that point in marketing, and how psychology and the development of psychology over the years shaped
00:18:01.630 --> 00:18:07.229 Jake Tlapek: the ways that we interface in our daily lives both with products and with people.
00:18:07.670 --> 00:18:20.189 Frank R. Harrison: Right? Right? No, it's funny, I think, back to literally, the 118 shows that I've done. And I knew that there were periods, if you will, 2,021, the covid years, the Covid year, I should say
00:18:20.190 --> 00:18:38.599 Frank R. Harrison: 2022 recovery, and coming out of it, I even switched my platform from. We work to Nyu Langhorn health, where I did about a good 40 50 shows there. And now I'm finally where it all needed to be my own home, because I finally got the technology upgrades that I had
00:18:38.600 --> 00:19:00.349 Frank R. Harrison: been asked to get for the last 3 years. In this particular case I was forced to, as a result of one particular show that really didn't come out as best as I expected. But it was a learning process. I was able to be more less well, less guarded in the way I presented myself, and at the same time, by taking those risks.
00:19:00.430 --> 00:19:06.040 Frank R. Harrison: whether they were really risks that I made up in my own mind, or whether they were real risks.
00:19:06.270 --> 00:19:14.460 Frank R. Harrison: I noticed that I kind of grew in the way that I was presenting myself, and in the way I chose my topics and my guests.
00:19:14.710 --> 00:19:32.780 Frank R. Harrison: I'd like to give a shout out to Phyllis Quinlan, who was my 1st Co. Host, and actually she called me during our commercial break. So I will if you're watching right now, Phyllis, I'm glad you're here, cause you remember you were my Co. Host on the second anniversary show. So I'm glad you're watching if you are at the same time.
00:19:33.360 --> 00:19:46.399 Frank R. Harrison: Mori Zelkovich, who I was introduced to by Sam about the mori method, which is audio engineering and rewiring your brain through sound files and other kinds of things that actually took him out of a dark place in his life.
00:19:46.540 --> 00:20:11.799 Frank R. Harrison: But now he's masterfully getting involved in AI technology. And lo and behold, AI has been some of the work that I've been putting into these shows in order to have a better script or guideposts. As to the topics I want to talk about on the show and it kinda echoes the technology itself, which a lot of people are, you know, hesitant about, based based on, you know.
00:20:11.860 --> 00:20:14.599 Frank R. Harrison: things or problems that can occur with AI.
00:20:14.720 --> 00:20:27.779 Frank R. Harrison: But it's been very helpful to me in healthcare related issues, especially with my father and so forth. But it kind of fills the gap of what I said at the beginning of this segment, which is, that people for some reason.
00:20:28.250 --> 00:20:31.960 Frank R. Harrison: are not fully mastering their own advocacy in their brain.
00:20:32.050 --> 00:20:34.799 Frank R. Harrison: But AI can be a companion
00:20:35.100 --> 00:20:40.389 Frank R. Harrison: and help you filter out all of those biases and get to the point of what you're trying to discuss.
00:20:41.446 --> 00:20:41.800 Jake Tlapek: So like.
00:20:41.800 --> 00:20:51.829 Frank R. Harrison: Be your take on that, because that's a technology issue that I'm still learning. What do you understand about AI, and how it can help with that intersection of marketing and psychology.
00:20:51.830 --> 00:21:21.800 Jake Tlapek: I love that you brought up the term risk because a lot of our decision making as humans from a psychological perspective is from the adversion of risk. We are innately wired to stay alive, and there are many different factors that go into our daily lives, such as fear of your episodes, not performing as well as you want them to that drive us to make decisions. Sometimes consumer decisions like
00:21:21.800 --> 00:21:38.980 Jake Tlapek: buying a better microphone that we, as marketers take advantage of, and maybe take for granted a little bit. But we don't talk about it enough. And so I'd love to walk through kind of the history of of marketing and psychology, and their marriage through the years. Do you mind if I do that.
00:21:38.980 --> 00:21:40.090 Frank R. Harrison: Absolutely.
00:21:40.090 --> 00:21:57.880 Jake Tlapek: So let's go way way back to yonder yester. Okay, before technology was really, you know, established. Let's go back prior to the to the 18th century and think about how commerce was back. Then there was a scarcity.
00:21:57.950 --> 00:22:10.350 Jake Tlapek: and I needed to get things when I could get things, and so we didn't have all the industry. We didn't have all of the availability that we do today. And so marketing was very critical. Back then.
00:22:10.500 --> 00:22:20.690 Jake Tlapek: because I had to let people know I had the things that would alleviate the risks and the fears in their life, and this manifested back, then the forms of
00:22:20.690 --> 00:22:45.609 Jake Tlapek: signs, attractive designs. You know, if you had to go to the doctor getting some leeches, you know, knowing that he had leeches around was probably a good thing right? So that was something that they would promote, that they had access to. And that was kind of the start of marketing. Now, it wasn't grounded in psychological behavior at that point. But it was the beginnings of our rudimentary
00:22:45.610 --> 00:22:49.910 Jake Tlapek: understanding of how people are interfacing with the world today.
00:22:49.910 --> 00:22:50.490 Frank R. Harrison: Right.
00:22:51.060 --> 00:23:11.810 Jake Tlapek: Forward. Let's jump all the way up to the Industrial Revolution, the 19th century, and about that time we started to have real, full blown psychologists who are studying human behavior. How do people tick? How do people think? How do they process the world? And about that time the the concept of the habit evolved.
00:23:11.950 --> 00:23:21.939 Jake Tlapek: and the habit is very interesting, because the habit is, in fact, an outcome of a psychological trigger you've developed.
00:23:22.720 --> 00:23:24.110 Jake Tlapek: And so.
00:23:24.120 --> 00:23:27.940 Jake Tlapek: as a marketer, leveraging people's habits
00:23:28.190 --> 00:23:30.169 Jake Tlapek: became this kind of
00:23:31.025 --> 00:23:42.279 Jake Tlapek: synonymous way to engage my product. A great example, I think, of building habit around something, and this is a product that came down a little bit later. But toothpaste.
00:23:42.640 --> 00:23:44.860 Jake Tlapek: We didn't have toothpaste forever.
00:23:44.970 --> 00:23:52.110 Jake Tlapek: But we established this this habit, this routine, that when I brush my teeth.
00:23:52.170 --> 00:23:53.860 Jake Tlapek: I use toothpaste.
00:23:53.930 --> 00:23:56.000 Jake Tlapek: and that was a marketing initiative.
00:23:56.350 --> 00:23:59.499 Jake Tlapek: Somebody had to go out there and promote toothpaste.
00:23:59.610 --> 00:24:07.509 Jake Tlapek: And how did they do it? Oh, well, you need to clean your teeth. You do that every day. Here's toothpaste. It goes along with it.
00:24:08.090 --> 00:24:16.140 Jake Tlapek: And so that was one element of early marketing that leveraged psychological behavior.
00:24:16.900 --> 00:24:24.719 Frank R. Harrison: Well, I mean, back in even the 18 or early 19 hundreds, people were using baking soda right? If they didn't have toothpaste.
00:24:24.980 --> 00:24:31.110 Jake Tlapek: Absolutely, or charcoal was a very popular option which is now popular again, bizarrely enough.
00:24:32.050 --> 00:24:35.619 Jake Tlapek: charcoals made a huge comeback as a product
00:24:36.005 --> 00:24:46.729 Jake Tlapek: maybe due to, you know, being against big Pharma, I don't want to get any trouble here, but like it was a it's a marketing positioning to be against that
00:24:47.030 --> 00:24:54.010 Jake Tlapek: right psychological behavior. I don't trust large corporations to produce products that I
00:24:54.030 --> 00:25:08.869 Jake Tlapek: think are safe for me. I'm risk adverse. But charcoal is just charcoal. It isn't gonna hurt me any more than you know something else. So that is definitely a way with the toothpaste that we leveraged habits
00:25:09.370 --> 00:25:23.500 Jake Tlapek: go forward a little bit further again. Behaviorists and and other psychologists sigmund Freud, being a major leader in this space, then took one step further into the subconscious mind.
00:25:23.670 --> 00:25:28.889 Jake Tlapek: and looked into desires and fears within the subconscious. And I think
00:25:29.260 --> 00:25:32.240 Jake Tlapek: if we so if we pause on 1 point.
00:25:32.990 --> 00:25:40.900 Jake Tlapek: know that a lot of your decision making comes out of desires and fears that you're probably not putting your finger on.
00:25:41.160 --> 00:25:52.209 Jake Tlapek: and it can stem from anywhere in your life in your history. Right. If you knew someone as a young child that had something happened to them. And there's a product that can prevent that
00:25:52.820 --> 00:26:04.159 Jake Tlapek: roller, you know. Rollerblade knee pads. Okay, that's something that is an internal desire or fear that is triggering, buying habit.
00:26:04.580 --> 00:26:05.170 Frank R. Harrison: Right.
00:26:05.350 --> 00:26:17.370 Jake Tlapek: And you're not putting your finger on that. You're not thinking back every time you buy protective equipment and going. Oh, my gosh! I had this one really bad crash one time, and my knee was ripped up for a week. You're not thinking about that.
00:26:17.370 --> 00:26:18.060 Frank R. Harrison: It's just automatic.
00:26:18.060 --> 00:26:18.820 Jake Tlapek: There.
00:26:19.120 --> 00:26:25.930 Jake Tlapek: it's there. And so, understanding that your subconscious is triggering every time you're making those decisions.
00:26:27.020 --> 00:26:29.899 Jake Tlapek: it becomes a very valuable way to reassess yourself.
00:26:30.260 --> 00:26:30.880 Frank R. Harrison: Right.
00:26:31.180 --> 00:26:39.530 Jake Tlapek: And marketing is very influential on that, and I'm going to flash forward a little bit more here to the modern era. And I'm going to say
00:26:39.650 --> 00:26:45.839 Jake Tlapek: early 2 thousands era, where advertising and marketing, if you remember, back, and maybe you don't.
00:26:46.240 --> 00:26:52.470 Jake Tlapek: There was a very heavy period of negative marketing or fear-based marketing.
00:26:53.920 --> 00:26:54.909 Frank R. Harrison: Yes, and it was.
00:26:54.910 --> 00:27:13.300 Jake Tlapek: It was this avoidance of of a danger, avoidance of a fear that, in my opinion, as a marketer, I don't like to leverage that because it's a negative connotation, and it's preying on your negative behaviors. But it's very, very powerful.
00:27:14.880 --> 00:27:24.579 Frank R. Harrison: Wow! I mean fear-based marketing. The one thing that's coming across me right now is at the time when you remember there were people dying from taking Tylenol because it was laced with cyanide.
00:27:24.780 --> 00:27:29.390 Frank R. Harrison: And now everybody turns to Tylenol as the antidote for any pain that you're having.
00:27:29.540 --> 00:27:39.379 Frank R. Harrison: I guess. Whatever communications, agency, or group of people that took away that stigma has made it now the drug of choice for pain, relief, pain, relief.
00:27:39.580 --> 00:27:43.220 Frank R. Harrison: and possibly even going into bed early if you need to really get some rest.
00:27:44.107 --> 00:27:53.279 Frank R. Harrison: Kudos to those people. But the thing is is that definitely, when it had that problem back in either of the late eighties, early nineties, whenever that occurred.
00:27:54.170 --> 00:28:01.599 Frank R. Harrison: that fear-based marketing did work, I mean, people were going to advil, and people will just go in traditional bay or aspirin, or whatever it was. But
00:28:01.830 --> 00:28:06.179 Frank R. Harrison: that also indicates to me that we live in a society that is
00:28:06.270 --> 00:28:08.020 Frank R. Harrison: driven by
00:28:08.120 --> 00:28:22.619 Frank R. Harrison: mass acceptance rather than taking the initiative. To know what product is good for you until it's validated by others, is is that the bulk of people or the bulk of consumers? Or is that just a bias of my own.
00:28:23.100 --> 00:28:23.543 Jake Tlapek: I
00:28:25.070 --> 00:28:27.589 Jake Tlapek: my personal opinion on that is that
00:28:28.540 --> 00:28:30.219 Jake Tlapek: that was popular.
00:28:30.470 --> 00:28:47.563 Jake Tlapek: that, and it still works to this day in marketing. The most powerful type of marketing is referral, based marketing one person sharing their experience on a product and passing that to another is the most reliable methodology for gaining new consumers.
00:28:48.160 --> 00:28:52.210 Jake Tlapek: But if you go back far enough
00:28:52.390 --> 00:29:00.110 Jake Tlapek: in the advertising era like the mad men, era if you will. Marketing was bulk. Trust
00:29:00.390 --> 00:29:26.849 Jake Tlapek: I have billboards. I have benches, I have park signs. I'm in the newspaper. I'm in a magazine. All of these signals at that point in time. We're very powerful, because if you have the money to do all of this advertising, you must be very popular, and therefore you must be a very safe product that many people trust. So there is. And again, going back to psychology on this being a part of the crowd being safe within the herd
00:29:26.850 --> 00:29:32.489 Jake Tlapek: is a mentality that we have to be aware of. Now, that being said.
00:29:33.220 --> 00:29:35.720 Jake Tlapek: there are a lot of great opportunities
00:29:35.830 --> 00:29:50.379 Jake Tlapek: by taking risks to step outside that crowd. And what happens over time specifically with products. And again leaning into that herd. Mentality. Psychology is that products gain adoptance by a small group.
00:29:50.480 --> 00:29:51.650 Jake Tlapek: and then
00:29:51.970 --> 00:29:57.099 Jake Tlapek: it slowly siphons people away from the herd until the new herd is in the new place.
00:29:57.640 --> 00:30:06.830 Frank R. Harrison: Right? Right? Well, we're about to take our second break. But I just want to give a comment that our Logan out there has just sent out.
00:30:06.960 --> 00:30:22.379 Frank R. Harrison: I'm gonna quote you, Logan. So tell me if I'm if I'm wrong. My favorite thought about the concept of marketing is to remember that the cave person who made fire had to convince the other cave people that it was important and useful, and wouldn't bunga their Ungas away.
00:30:22.380 --> 00:30:25.630 Jake Tlapek: Elegant, someone someone tattoo that.
00:30:27.243 --> 00:30:44.069 Frank R. Harrison: Exactly. Well, if if anything. Yes, I agree with you heard marketing, which is actually what Logan is talking about there. He had to convince the other cave people. But the one main factor, whether you're convincing others or whether you're just convincing yourself, is the ability to trust.
00:30:44.070 --> 00:31:01.109 Frank R. Harrison: And we do live in a culture that definitely for a period of time there learned how to misuse that trust, and set us up all in a vulnerable situation, so more on that. When we return right here on talk, radio, Nyc. And on all of our socials. We'll be back in a few.
00:33:02.410 --> 00:33:16.639 Frank R. Harrison: Hey, everybody, and welcome back! And if you all heard my commercial out there for a second, I think one of the things I mentioned is every week top healthcare influencers will be on. Now Jake is not in healthcare, but he does understand the psychology.
00:33:16.750 --> 00:33:25.410 Frank R. Harrison: What our health care needs are, and the ways that we can be able to find the right products, systems, solutions, treatments
00:33:25.440 --> 00:33:30.069 Frank R. Harrison: for our needs because we are in charge of our healthcare, not the mass public.
00:33:30.280 --> 00:33:32.350 Frank R. Harrison: We have doctors, and we have
00:33:32.360 --> 00:33:36.869 Frank R. Harrison: prescribers of medication, and sometimes dentists and
00:33:37.070 --> 00:33:51.757 Frank R. Harrison: and eyeglass people, whatever you want to call it, but they're only providing you answers to your questions. So you have to take ownership, which is what we've been speaking about for the last half hour. Now we were. We left the last segment, talking about herd
00:33:52.760 --> 00:33:55.789 Frank R. Harrison: gatherings and being able to get consensus
00:33:55.810 --> 00:34:01.559 Frank R. Harrison: before proving that a new concept was valuable to one's mental or physical health
00:34:01.600 --> 00:34:06.790 Frank R. Harrison: right now. You remember, Covid? That was a period of
00:34:07.370 --> 00:34:11.559 Frank R. Harrison: going against your own instincts, misinformation, and distrust.
00:34:11.969 --> 00:34:14.960 Frank R. Harrison: Whether or not this was a scam or real.
00:34:15.050 --> 00:34:17.460 Frank R. Harrison: whether vaccines worked or didn't.
00:34:17.580 --> 00:34:26.110 Frank R. Harrison: It was definitely a mindblower for me, which is why I came back and did Frank about health when I was only talking about epilepsy years earlier.
00:34:26.210 --> 00:34:28.169 Frank R. Harrison: Now the thing is
00:34:28.199 --> 00:34:32.650 Frank R. Harrison: is that I would like to give credit to Sam Leibowitz for seeing that I had a need
00:34:32.670 --> 00:34:45.199 Frank R. Harrison: to express my voice amongst disinformation. And here I am 3 years later, with with a growing platform, and which we will talk about later. Jake. Thanks to our recent alliance.
00:34:45.199 --> 00:35:07.990 Frank R. Harrison: We're gonna make that platform even larger. Now. The point that I want to bring home now is for Jake to go through the overview that not only in today's age of marketing involving social media. AI, your websites, Tiktok, whatever other channels, podcasts, whatever other channels you are using to market your product or service healthcare and not healthcare.
00:35:08.700 --> 00:35:31.839 Frank R. Harrison: Not only do you have to be aware of your own psychology, but the psychology of your audience, and sometimes you have to measure the metrics and the data that you get in response to the content you're putting out there, which I wanted you to now, highlight, and how that data is necessary, whether it's healthcare providers, pharmaceutical companies, advertisers, or even the content you're putting out there.
00:35:32.270 --> 00:35:38.729 Jake Tlapek: Absolutely. And and data is a really interesting thing both in psychology and and marketing. Because
00:35:39.810 --> 00:35:41.920 Jake Tlapek: when it comes to
00:35:42.290 --> 00:35:48.859 Jake Tlapek: your personal psyche, you are going to have biases, as we already covered in ad nauseam
00:35:50.090 --> 00:35:51.230 Jake Tlapek: data
00:35:51.780 --> 00:35:56.059 Jake Tlapek: can work both to break your biases
00:35:56.390 --> 00:35:59.599 Jake Tlapek: and to confirm your biases.
00:35:59.740 --> 00:36:02.290 Jake Tlapek: And I think the most important
00:36:02.380 --> 00:36:06.100 Jake Tlapek: takeaway from data in particular
00:36:06.380 --> 00:36:10.450 Jake Tlapek: is that when you consume data
00:36:10.490 --> 00:36:11.890 Jake Tlapek: of any kind.
00:36:13.100 --> 00:36:20.650 Jake Tlapek: do your best to put your bias and your psyche down and let the data
00:36:20.770 --> 00:36:21.850 Jake Tlapek: be there.
00:36:22.110 --> 00:36:24.510 Jake Tlapek: let it float. Let it simmer
00:36:24.920 --> 00:36:27.800 Jake Tlapek: and see what new
00:36:27.840 --> 00:36:33.180 Jake Tlapek: potential ideas or or biases you develop from that data.
00:36:33.730 --> 00:36:37.110 Jake Tlapek: Right? Right? There is a classic book
00:36:37.210 --> 00:36:39.769 Jake Tlapek: called The Black Swan.
00:36:39.800 --> 00:36:42.100 Jake Tlapek: and I'm going to forget the author's name right now.
00:36:42.210 --> 00:36:42.900 Jake Tlapek: It was a movie.
00:36:42.900 --> 00:36:43.660 Frank R. Harrison: Me too.
00:36:44.110 --> 00:37:04.360 Jake Tlapek: Well, the Black Swan film has very little to do with the Black Swan concept, but the idea was that there was this, this joke this terminology way way back. You know, many centuries ago that when you wanted to express that something was impossible. You know, we say when pigs fly
00:37:04.520 --> 00:37:13.699 Jake Tlapek: right or or when hell freezes over back. Then they used to say, Oh, that's a black swan. It doesn't exist.
00:37:14.810 --> 00:37:26.999 Jake Tlapek: and then flash forward to, you know travel and experiencing the world, and people going places on boats, and they eventually found that there are black swans in Australia.
00:37:27.940 --> 00:37:34.989 Jake Tlapek: And so now this entire terminology that had been used for potentially centuries
00:37:35.240 --> 00:37:52.209 Jake Tlapek: is completely defunct, due to the fact that it was just a lack of knowledge, a lack of truthful knowledge that made it work in the 1st place, and understanding that there are always going to be Black Swan events
00:37:52.400 --> 00:37:53.800 Jake Tlapek: in your life.
00:37:54.060 --> 00:37:59.809 Jake Tlapek: And it's very, very healthy. We're going back to mental health. It's very, very healthy
00:37:59.920 --> 00:38:03.960 Jake Tlapek: to let those moments happen.
00:38:05.130 --> 00:38:09.569 Frank R. Harrison: Because you'll learn from them. You get experience from them. You have opportunities from them. If you see it the right way.
00:38:10.040 --> 00:38:16.610 Jake Tlapek: And it opens the door for a better, fuller potential on your life experience.
00:38:17.600 --> 00:38:23.689 Frank R. Harrison: Right? Right? So you would qualify the Covid experience as a black swan experience right?
00:38:23.690 --> 00:38:27.497 Jake Tlapek: Absolutely going way back in our conversation to when I worked in hearing Aids.
00:38:27.890 --> 00:38:32.830 Jake Tlapek: A lot of people did not have the data about
00:38:33.300 --> 00:38:41.890 Jake Tlapek: hearing aids that we were able to share with them. That was a black swan moment for them that even if you have a 2 decibel loss.
00:38:42.050 --> 00:38:49.160 Jake Tlapek: you are able to get hearing aids. Not only can it prevent further loss and save you from a
00:38:49.750 --> 00:39:01.000 Jake Tlapek: litany of other mental issues developing from that loss, but also, you could potentially reverse that loss and remove the need for the hearing aid. In the 1st place.
00:39:02.090 --> 00:39:11.410 Frank R. Harrison: Interesting. So I gather I'm now actually asking about your former life here. If I were to get hearing Aids, because I've been told I might need them myself.
00:39:13.550 --> 00:39:19.840 Frank R. Harrison: Would there become a time that I'd get used to hearing on a new level that I might not need them anymore. Or it's irreversible.
00:39:20.020 --> 00:39:25.540 Jake Tlapek: Depends on your amount of loss and your personal physiology. Obviously. But
00:39:26.072 --> 00:39:54.650 Jake Tlapek: nowadays, hearing aids are are dramatically different than they were 30 40 years ago. You don't have this, you know, typewriter on the side of your head anymore. It's hidden away in your ear. They can't see it. So the stigma of wearing that the stigma of I am a broken person isn't innately visible. And so now that entire decision making process of the stigma of hearing aids.
00:39:55.100 --> 00:40:08.220 Jake Tlapek: if you can take a step back from yourself, becomes, I have an internal bias against this. What is the foundation for that? Is it a real foundation, and am I allowed to change my opinion on this?
00:40:08.360 --> 00:40:10.000 Jake Tlapek: And the answer is, Yes.
00:40:10.140 --> 00:40:15.400 Jake Tlapek: you control you. And so, as a marketer.
00:40:15.950 --> 00:40:17.490 Jake Tlapek: a good marketer
00:40:17.570 --> 00:40:29.699 Jake Tlapek: does their best to break down biases, to inform and educate, of opportunities, to bring a better living experience to people through
00:40:30.070 --> 00:40:35.206 Jake Tlapek: whatever the product is. The Baconator. I'm just kidding like.
00:40:35.720 --> 00:40:40.029 Frank R. Harrison: Benjamin, you know, from Lucille Ball.
00:40:40.410 --> 00:40:40.840 Frank R. Harrison: but just like.
00:40:40.840 --> 00:40:41.680 Jake Tlapek: Absolutely.
00:40:42.520 --> 00:40:51.079 Frank R. Harrison: But no, you're you're absolutely right, because I think that even every week when I've done an episode of Frank about health, obviously, I've learned from my guest, as they
00:40:51.120 --> 00:40:58.379 Frank R. Harrison: would hope, have learned a little bit from me, and at the same time we've been able to become a community.
00:40:58.490 --> 00:41:16.330 Frank R. Harrison: I have always gone into this. And Sam knows this full force. I've always gone into the idea of creating a podcast to be able to build a community of advocates of people looking for solutions that are not expressed publicly or openly, and at the same time.
00:41:16.900 --> 00:41:36.340 Frank R. Harrison: I guess you could say, help each other out with finding the right channels for treatment, or or medicines, or other kinds of situations that you might need even hearing aids. I had a guest on the show a very dear friend of mine from High School Solange Pilizota, who now works for Costco in Chicago.
00:41:36.510 --> 00:41:49.839 Frank R. Harrison: prescribing hearing aids, and when I was in Chicago, doing an episode of Frank about health. I went from my hearing tests, and she explained some of the very same things you did, including the potential for dementia if I don't get them in at a certain point in my life.
00:41:50.010 --> 00:41:51.150 Frank R. Harrison: you know. But
00:41:51.330 --> 00:41:57.960 Frank R. Harrison: oh, wow! Logan! Yes! The Baconator lowers your quality of life, but also raises your quality of life.
00:41:58.000 --> 00:41:59.240 Jake Tlapek: Absolutely love.
00:41:59.240 --> 00:42:00.600 Frank R. Harrison: Me some. Wendy's.
00:42:02.740 --> 00:42:08.018 Frank R. Harrison: The health perspective, I would say in and out, Burgers, if you live in Vegas, or if you live in California.
00:42:08.773 --> 00:42:12.800 Jake Tlapek: That's excellent. But yeah. And and so
00:42:14.600 --> 00:42:41.589 Jake Tlapek: with those biases, we need to just be aware of them. Because a, it helps you helps you control you. It helps you make you better. But B, it also defends you from bad marketing in the space which I know is not really the topic of conversation here. But when you can identify that that a particular marketing campaign is leaning on one biasy or another, you're able to take that step back and go.
00:42:42.050 --> 00:42:49.439 Jake Tlapek: Is this actually benefiting people, bringing them joy, bringing them satisfaction to their living experience?
00:42:49.940 --> 00:42:53.480 Jake Tlapek: Then you can make much more informed decisions, both economically and personally.
00:42:53.790 --> 00:43:01.449 Frank R. Harrison: Oh, yeah, absolutely. And I think not just the biases. But also, if your perception is skewed, based on traumas or whatever
00:43:01.480 --> 00:43:08.160 Frank R. Harrison: that's the opportunity for your perceptions to take control without any reality testing, and you end up making the wrong choices.
00:43:09.250 --> 00:43:15.919 Frank R. Harrison: That's what I'm hoping Frank, about. Health has been able to do. Take those that are in need of, not not direction, but rather support
00:43:16.060 --> 00:43:20.630 Frank R. Harrison: in looking at the perception as if it's real or not, and measuring it against
00:43:20.720 --> 00:43:27.659 Frank R. Harrison: what experts like yourself were mentioning about the particular issue and using it to make a better choice or a better decision.
00:43:27.700 --> 00:43:33.219 Frank R. Harrison: because at the end of the day the only one that's going to advocate for you is you, when it comes to healthcare.
00:43:33.550 --> 00:43:35.890 Jake Tlapek: 100% agree.
00:43:36.420 --> 00:43:37.130 Frank R. Harrison: Yes.
00:43:37.340 --> 00:43:54.189 Frank R. Harrison: now we are 1 min to our final break. I wanted to add one comment again about AI, because, as I said earlier, it helps to remove those biases. And coming to a more effective decision, I would say, for those that are probably over a certain point of change.
00:43:54.330 --> 00:44:00.579 Frank R. Harrison: you know, maybe their age, maybe certain environmental circumstances, or whatever I would highly recommend
00:44:00.610 --> 00:44:21.210 Frank R. Harrison: what Maury has talked about on the show, perplexity for healthcare issues and questions, and chat, gpt to help you restructure a letter, a document, or even Logan hint, hint a script in a way that you want it to be narrated or presented more effectively than you know you yourself cannot
00:44:21.220 --> 00:44:35.400 Frank R. Harrison: fully do unless you spend 5 to 10 days writing up the content, you know, so that, all being said, I'm trying to before we go and take our break. I'm trying to say that AI can be your friend if people learn how to accept it as
00:44:35.540 --> 00:44:51.950 Frank R. Harrison: a form of a an aid, not a hearing aid, but a form of a cognitive aid when necessary, but at the same time to know that it is what you put in that gives you what you get out. You're still in charge. Keep that in mind. So when we return, I wanna
00:44:52.020 --> 00:45:02.140 Frank R. Harrison: pivot our conversation to a real-life marketing psychology story which is really our burgeoning relationship with a concept known as healthy media.
00:45:02.240 --> 00:45:07.320 Frank R. Harrison: So I'm going to let you do all the talking because you've been looking at me
00:45:07.450 --> 00:45:19.379 Frank R. Harrison: as a as a case to help build, and I'm or you already know I am trusting your judgment going forward. So I'm going to let everyone know some inside secrets about the future, of Frank, about health
00:45:19.400 --> 00:45:31.309 Frank R. Harrison: as well as what is expected in the coming cycle of shows in June, and I'll wrap up a few thoughts before we sign off for the day. So please stay tuned right here on talk radio, Nyc.
00:45:31.330 --> 00:45:34.979 Frank R. Harrison: As well as on our social media platforms. We'll be back in a few.
00:47:38.500 --> 00:47:46.700 Frank R. Harrison: Everybody and welcome back. So for the last 3 years I have been frank about health for all of you, but I did have my own motives.
00:47:46.720 --> 00:48:01.500 Frank R. Harrison: I was trying to live through Covid I was trying to advocate for my father and my cousin. I was also trying to balance out my life with my epilepsy condition, not to mention secure my mental health, which was tested time and time again. But.
00:48:01.510 --> 00:48:20.430 Frank R. Harrison: thanks to the community of watchers and listeners out there over the last 3 years. I feel like I have a tribe, and I like to thank again Sam and Logan behind the scenes, and Emily for helping me harvest that tribe, and that being said, I think this is our moment to now disclose what you and I, Jake.
00:48:20.490 --> 00:48:26.639 Frank R. Harrison: now collaborating on starting really in June as we're building up the infrastructure. But
00:48:26.720 --> 00:48:41.029 Frank R. Harrison: effective. July first, st I think, is a timeline measurement. Of course, things can change based on reality. But I'm being mindful that I have a plan allowing changes to occur when necessary.
00:48:41.120 --> 00:48:46.649 Frank R. Harrison: So that being said, the name of a new platform that is launching in July is health
00:48:46.830 --> 00:49:03.509 Frank R. Harrison: hyphen, ehfin media com a play on Healthy, and Emia, what it will do is feature the catalog of Frank about health. It's going to also feature a premium product that I've been working on for the last 6 months.
00:49:03.520 --> 00:49:04.907 Frank R. Harrison: That is a
00:49:05.570 --> 00:49:15.459 Frank R. Harrison: a project that I'm going to still leave nameless for now. But it's going to pretty much tell the story of Frank about health, and why it exists for the community out there.
00:49:17.080 --> 00:49:46.390 Frank R. Harrison: for the larger community which involves Hilton hotels. But there is a 6 month window there that you and I, Jake, have talked about, and how we make it presentable to get to the Hilton family in 2025. So I'm gonna let you at this point wrap up the show by discussing about the healthy media division how it fits in with talk radio, Nyc, with Frank about health and with other kinds of opportunities that you feel from our discussions
00:49:47.500 --> 00:49:48.629 Frank R. Harrison: that can develop.
00:49:49.150 --> 00:50:12.479 Jake Tlapek: Excellent. Well, a again. Thank you so much for having me on the show to this point, and I'm really excited to talk about healthy media and the amazing things that that you've built and healthy media is just going to build upon going forward. So healthy media is going to be a brand new platform for health and wellness focused
00:50:13.420 --> 00:50:28.140 Jake Tlapek: influencers, Podcasters, creators to access and share their amazing information, their amazing experiences and their incredible insights with you, the listener.
00:50:28.930 --> 00:50:48.569 Jake Tlapek: This platform is going to be available for free to everybody. We're going to be bringing all of these amazing creators together, and we really hope that you're going to join that family over there. Now. I would be remiss if I did not say that we're looking to also bring another level to this experience of
00:50:49.986 --> 00:51:12.040 Jake Tlapek: health and wellness ownership, and that is that we're gonna be also be providing premium content through that platform as well. So that's going to be including additional podcast episodes, webinars, courses, and many other downloadables and add ons that are, gonna be fantastic in your personal health and wellness journey
00:51:12.487 --> 00:51:37.030 Jake Tlapek: while the platform is still coming together, we ask you pardon the dust and and head over to healthy media and check it out and get on the the waiting list, the newsletter, so that you can be alerted the moment things are available there and you'll be able to find this amazing podcast frank about health as well as some of the other amazing shows that you already probably follow joining that family there
00:51:37.030 --> 00:51:59.500 Jake Tlapek: and of course, this will always be the home and and the platform for Frank about health. If you wanna watch, live. If you wanna experience the full, frank experience, if you will definitely stay tuned into talk radio. Nyc, who's gonna not only be a a wonderful partner and contributor to the platform, but the Home for Frank about health for many years to come
00:51:59.590 --> 00:52:00.840 Jake Tlapek: right right.
00:52:00.840 --> 00:52:25.579 Frank R. Harrison: And I just wanted to add on, if you remember, Sam, I was on in 2,016 for 12 episodes, but when Covid hit. I reached out to you, so I definitely am staying home with the family, with the tribe, as I mentioned, but I'm helping shift us all towards a newer direction to get the message about health and wellness out there to the broader community, which, thanks to my discussions with Hilton.
00:52:25.840 --> 00:52:40.190 Frank R. Harrison: it seems as though there's already the buy in, and the special project that we've been working on will be the through line that bridges that gap that we're currently in, but will not be in by the way. Another disclaimer, while health
00:52:40.540 --> 00:52:54.769 Frank R. Harrison: healthymedia.com hyphens between health E and E. Media exists right now. All you're going to find is catalog catalog of a demo episode that I created called the Cadre Report.
00:52:54.830 --> 00:53:11.589 Frank R. Harrison: And you're going to see probably old Soundcloud files of Frank about health episodes as well as old Covid blogs. There's currently no way to communicate to me directly through the site. It is not active as of yet, but when July hits
00:53:11.690 --> 00:53:13.539 Frank R. Harrison: and we work with another.
00:53:16.470 --> 00:53:41.352 Jake Tlapek: Yeah. And and as the the show continues to develop content for the remaining season here, you'll be able to continue to watch it here at talk radio. And then please do, if you get a chance, go and follow healthy media starting in July, where you're gonna be able to catch some of Frank's best and classic episodes. So I did wanna say you know, before the the show wrapped up
00:53:41.750 --> 00:53:47.220 Jake Tlapek: right before the commercial break Frank had talked about. You know.
00:53:47.670 --> 00:54:15.809 Jake Tlapek: breaking down the biases and utilizing your psychological information for yourself. And one resource that I I think, is, is been immeasurable for me, I'd love to, you know, just casually promote. Here is a book called 12 Rules for Life. It was extremely formative for me, and one of the the big chapters in there is talks about how we're very ready to help other people. Most people on the planet want to help others, but too often
00:54:15.810 --> 00:54:28.319 Jake Tlapek: we help ourselves, or we don't help ourselves. Rather, we're we're willing to give our dog their medication and make sure that they are taken care of, and they're well, you know, well treated.
00:54:28.320 --> 00:54:47.860 Jake Tlapek: But then we don't take our own medications. We don't get our hearing aids the average time between when someone notices a hearing loss and gets a hearing aid is typically 7 years. And at that point it's too late to recover the loss that you had initially. And so I just wanna encourage you A. A. As a listener, as a person
00:54:47.910 --> 00:54:48.910 Jake Tlapek: to
00:54:49.430 --> 00:55:11.399 Jake Tlapek: treat yourself like somebody you're responsible for. Take care of of your own psychology. Take care of your own mental health and and leverage leverage your own internal biases, either proactively or or negatively, by removing them so that you can, you know, improve your quality of life cause that's really what it comes down to is
00:55:11.840 --> 00:55:17.219 Jake Tlapek: you only get one life. You only get one chance at this great big thing, and
00:55:17.790 --> 00:55:25.900 Jake Tlapek: it should be great. It should be great. And don't let your own internal biases and and psychology hold you back
00:55:26.160 --> 00:55:29.849 Jake Tlapek: from that opportunity that you have.
00:55:33.030 --> 00:55:33.830 Jake Tlapek: Frank.
00:55:37.580 --> 00:55:51.780 Jake Tlapek: But yeah, so starting in July, please go check out healthy media.com so that you can again follow this great show and get in touch with other great health and wellness. Content influencers.
00:55:52.420 --> 00:56:00.539 Frank R. Harrison: Okay. By the way, I know that I faced whatever quote unquote brain fart, I can say that online. But
00:56:00.590 --> 00:56:04.070 Frank R. Harrison: did you hear everything I said or did it just cut that off.
00:56:04.870 --> 00:56:06.010 Jake Tlapek: You're great, Frank.
00:56:06.020 --> 00:56:07.440 Jake Tlapek: take us to the end.
00:56:07.790 --> 00:56:15.220 Frank R. Harrison: All right. Awesome. So I gather now we're at the 3 min alert, I assume. So, ladies and gentlemen.
00:56:15.300 --> 00:56:38.890 Frank R. Harrison: I'm gonna just say thank you for celebrating 3 years of frank about health with me. Thank you, Jake, for being on the show. I'm looking forward to our future collaboration together, as well as Sam's involvement, and Logan and Emily's involvement, and every one of the guests and co-hosts that I've had will be involved as well. I want you the audience to become involved. I want you to know that I'm going to be frank about health until
00:56:39.490 --> 00:57:03.769 Frank R. Harrison: I expire. But that's not for a while. Now that that all being said in June, I'm gonna have 4 targeted shows in preparation for the launch next week I'll be in Chicago with Karen Ross talking about Alzheimer's disease the week after. I will be both a guest on the hard skills on that Tuesday, and on Thursday Phyllis Quinlan is coming back with Jennifer Griggs. So we can talk about leadership. Those 2 shows are interrelated.
00:57:03.770 --> 00:57:19.899 Frank R. Harrison: The 3rd week we're going to do an advocacy program on down syndrome and the political laws in Canada, and how it's affected it. And then the final show of my current season on the final Thursday in June is going to be a former host from Talkradio, Nyc.
00:57:19.900 --> 00:57:37.910 Frank R. Harrison: Who will be going full circle with me, and that's all the excitement there that you need to know about that now we're less than a minute left. I'm gonna cut off the show. We all know what what's coming up tomorrow and next week. But, more importantly, I'll be back next week. Thank you again, Jake. Thank you again. Logan.
00:57:37.910 --> 00:57:39.240 Jake Tlapek: Thanks for having me. I'm not.
00:57:39.240 --> 00:57:40.829 Frank R. Harrison: Speak to you soon. Take care!
00:57:40.830 --> 00:57:41.500 Jake Tlapek: Absolutely.
00:57:42.170 --> 00:57:43.010 Frank R. Harrison: But hey!
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