[EPISODE] Show Yourself Some Love!
This week will get intimate with Craig Selinger, owner of an online linguistics tutoring service, but also a specialist in all things SEO.
Craig will help you discover ways to show your business and brand some love by being able to better represent yourself digitally!
Message of the day, “You’re not lazy, you just don’t love what you do”, Gary V. Jeremiah introduces his guest, Craig Selinger. Craig begins by talking about what he does professionally. Crais is a licensed speech language pathologist and entrepreneur. He explains how his businesses are completely digital. For Craig, having his business digital is cost efficient, and easy to do. Both guys begin to discuss how having real life hands on training/experience is extremely beneficial for aspiring business owners. Jeremiah says an interesting quote: “Wake up everyday expecting chaos.” in regards to aspiring entrepreneurs. The segment with the guys discussing how you have to be grounded in all your endeavours.
The segment opens with Craig talking about what led him to open his businesses and how he got started. Craig talks of how he started his first business at the age of 10! As a kid, Craig was proud that he was able to make money to purchase baseball cards. He talks of how he had several bad jobs throughout the years. Craig says, “It’s great to have shitty jobs.” They begin chatting about bad jobs and how you should experience them in order to become great. Jeremiah says, “You may not know what you want to do, but know what you don’t want to do.” Craig explains how having bad jobs made him who he is today, and he wants to carry that lesson on to his kids. Craig shares a story of how in college he turned a bad situation into a job opportunity! Criag ends this segment by talking about his college years and all the opportunities that he received while attending. Craig believes, “It is important for people to take breaks”.
The segment continues with Craig discussing his career path after college. He took a break and traveled for a bit. He believes traveling gives you clarity. Craig always knew he wanted to work for himself. Jeremiah says as an entrepreneur, “You are the boss of many but become the subject of many.” Jeremiah shares with the audience how he doesn’t have a television in his home, and hasn’t had one for 20 years. The gentlemen discuss how there are so many opportunities during the day, that you will miss by watching tv all day. The conversation transitions into all things SEO and how Craig specializes in it. Jeremiah talks of how he knows very successful business owners, that do not use SEO; which brings him back to Gary V’s quote. Jeremiah agrees that these business owners are not lazy, they just don’t love SEO. Craig mentions Kobe Bryant’s passing and his Mamba mentality. He says Kobe loved doing what most professional basketball players hated; and he wants to be more like that within his business. He ends the segment by explaining what SEO is and how it is important for business owners to use.
The final segment opens up with the guys talking about showing your business self-love. Jeremiah mentions how SEO is unpaid but SMO is a paid service. Using these services can only do good for your business. Jeremiah mentions the quotes, “If a tree falls in an empty forest, does it really make a sound?” and “The squeaky wheel gets the grease.” Craig explains how if you have a product/service that helps customers and you have SEO, you will do fine; it’ll lead to more opportunities. Craig shares a story of how he obtained a new client through SEO and from a current client’s referral . He says there is no harm in using SEO. Craig ends the segment by saying you should be true to yourself, love what you do, and create opportunities for yourself.