Big Nonprofit Ideas for the Other 95%
[EPISODE] Online Major Giving and Online Adversity
Online Major Giving
Do you have web forms for your major donors? Our 19NTC panel hashes the pros and cons of automating major giving and—if you decide to expand to online—how to work around the obstacles. They’re Adam London at Project Donor Love; Carrie Rice from Carrie Rice Consulting; and Anneliese Davis with Rahab’s Sisters.
How do you maintain personal and organizational values when people are screaming at you in the social networks? Burt Edwards, our panel of one from 19NTC, shares strategies and systems that keep your staff, supporters and social ambassadors safe when they speak out online. He’s from Friends of the Columbia George.
Tony introduces the panel and introduces the topic of online major giving. Anneliese talks about engaging donors online even with a smaller staff. Carrie discusses the simplicity and convenience of engaging with donors online and how this helps increase donations. Adam discusses how his company helps non-profits with online major giving. Carries says that through these online donations, a nonprofit can help encourage more long-term donors. Anneliese adds that this method has helped her non-profit reach more donors.
Adam talks about the importance of segmentation between large and small donors and how this can be done online. Carrie discusses how you can promote online major giving through in-person interactions at events and how to approach this. They analyze strategies and how they differ for different organizations based on their sizes and donation history. Anneliese talks about how online major giving makes these kind of transactions more secure for the donors. They all agree that mobile optimization will increase over the years and make it easier for a donor and non-profit relationship. The panel talks about the different obstacles that a non-profit can face when trying to build an online major giving.
Tony introduces Burt Edwards, the lone panel member of this segment. Burt talks about how nonprofits should deal with online distractions and trolls and the process of putting a panel together to address this issue. Burt highlights examples of where him and his organization had to deal with these distractions. On the panel they discussed ways to handle certain situations and got helpful feedback from outside voices.
Burt continues to discuss other online problems that people on the panel faced. One example was an organization that was working on a controversial issue and had its members individually attacked in order to discredit their work. This lead to the members of the organizations handled their individual social media accounts. Burt talks about different ways you can alter your policies in order to better improve online security. Burt says there’s a lot of progress with this issue and more awareness within many organizations.