Big Nonprofit Ideas for the Other 95%
[EPISODE] Your Crowdfunding Campaign & CRM + Email + Website
Your Crowdfunding Campaign
Most crowdfunding campaigns don’t make goal. What are the common denominators for failure and success? Moshe Hecht answers all, and shares his organizational readiness checklist to get you prepared for success. He’s Chief Innovation Officer at Charidy.
CRM + Email + Website
You’ll learn more about the people engaging with you when your CRM, email and website are integrated and talking to each other. We’ll leave you with a plan for getting these technologies together. My guest, also from 19NTC, is Isaac Shalev, President of Sage70.
Tony recorded his show at 19NTC, a non-profit conference in Portland, Oregon. Tony begins by introducing his first guest, Moshe Hect, who is the CIO at Charidy. Charidy is a crowdfunding platform and consulting service for nonprofits. They give each non-profit they work with a team of marketing specialists to help them work towards success. Moshe begins by talking about why a crowdfunding campaign can often be the best way to raise money for your nonprofit. This is only worth it though if you reach that tipping point of cash flow in the campaign. Moshe says that lack of preparation is the main reason why crowdfunding campaigns fail for nonprofits.
Moshe expands upon the lack of preparation in crowdfunding campaigns. Tony believes that people go into these campaigns thinking that it’ll be easy and people will flock to the non-profit, but it’s much more work than that. Moshe then goes into the tools you need to make your crowdfunding campaign succeed. The first is to “find the power of the few”; the few can also be referred to as “the influencers”. These influencers are made up of three people; connectors, mavens and salespeople. After identifying these influencers you need to empower them to spread the news about your non-profit. The second is to focus on messaging and find the truth and essence of what you want to say. The third tool is finding the power of context; this is all about the right timing and environment. After you have all three of these things working for you, you need velocity. This means that once you are ready you need the campaign to take off immediately.
Tony introduces his second guest Isaac Shalev, President of Sage70. Isaac talks about the promise of integrating Customer Relationship Management (CRM) with emailing and operating your website. He says this allows you to be better in touch with the people you are spreading information to. He then goes into the technical challenge; making all of these things connect is difficult. In order to best do this, you need to use Application Programming Interfaces (API), which allows you to move data from one place to another. Isaac says that the need for this sort of integration is extremely high because stakeholders and donors need to know everything. This helps you stay more connected to the people who fuel your organization. The best way to organize this is to have a network map.
Isaac talks about new ways to organize your data. The first is the use of data warehousing, which is just putting all the databases you have and pouring them into one massive database. Isaac explains how his company, Sage70, will help you with this kind of data organization. Most of what they focus on is strategy and making sure you have the right staffing and structure. Isaac discusses some of the things he will talk about at the conference the following day, which includes the importance of staffing over having the right tools. The tools will always be there, but if you don’t have the proper staff, the tools will be useless. Isaac warns small non-profits to be cautious when implementing CRM. He says that often time this restricts these growing organizations. Isaac wraps up by emphasizing the importance of communication and having the right people on your team.