Big Nonprofit Ideas for the Other 95%
[EPISODE] Your Ultimate Communications Toolkit & Automated Fundraising
Your Ultimate Communications Toolkit
Our 19NTC panel of communicators explains how to develop your communications plan and the core principles you need to abide by. They’ve got templates, checklists and worksheets galore! They’re Vanessa Schnaidt from Cause Communications andGabriel Sanchez with First 5 LA.
Brian Lauterbach is from Network for Good. He reveals how automation can enhance your donor communications, engagement and stewardship.
Gabriel and Vanessa explains what the Ultimate communications toolkit is about. The toolkit has everything you need to know, such as engaging with your audience and the public. The Ultimate Communications toolkit has components that everyone can use, such as the best practices that you can use for your audience or the advice you can give to the public. Cause communications is meant to help understand the importance of communications and on the website causecommunications.org it explains the 5 lessons of communications such as marketing. The toolkit is available to all and communications is not just a form of speaking it’s all about the practice you take to become a better communicator.
Gabriel and Vanessa explains the principles of communications. The way cause communications works is by supporting all departments of communications, such as marketing, digital or even journalism. Gabriel talks about how First 5 LA is an advocate for early childhood development to help improve the education system so kids can grow up better.
Vanessa explains the importance of communications and she says its important to think of all strategies so you can turn them inwards. Staff is the most important part of your communicators and you have to remind them of the opportunity they have to reach out to get new people to build your brand. Some steps to take would be to think of your staff and strategies first. The next step would be to make sure your strategies coordinate with one another and the final step would be to prioritize your time. Most importantly, you should have a communications plan, which the Ultimate toolkit has all the elements of the plan.
Gabriel than gives his 3 steps on communications, which is to acknowledge the situation, take responsibility and explain what your going to do. Vanessa says you need to tailor your messages to see what your audience is really interested in. Have some of the board members, donors, or even individuals that your service provides involved. She than goes on explaining how PDF is no longer efficient. PDF is not a beneficial way to share communications and it’s not very convincing for communicators either. To learn more about the 5 communications lessons go to cause communications/lessons. In order for you to not use PDF anymore, you should put the information in smaller context that is easier to consume for the audience.
Tony continues the conversation back at 19NTC, talking to Brian Lauterbach about Network for Good, and he begins to talk about how he helps other nonprofits grow and interact with the world. Brian talks about how content is customized and curated. They talk about the shift in how nonprofits need to communicate with the world. Nonprofits need to get out of the “scarcity mindset” and invest in themselves sometimes.Brian talks about how nothing is nothing with physical paper, notes, letters in the mail. Tony talks about storytelling and how we can make it more effective, while Brian suggests you make it about the people. Get specific, tell people HOW you actually impact communities. Brian talks about constantly having to remind people with several channels, digital, the ways of communication have changed.
Brian explains that you have to solicit help selectively from people. Having a system to harvest all the information you need, to distribute to all channels. How far can automation take you? Brian argues that it can allow us to focus on the things we actually wanna work on. Automated data can help see the actual result of a project. He continues about how the most important metric is how much are people engaging with your content—check that first. Instead of just the amount of money. Tony asks about managing donors and looking at programs that allow you to do more than just analyze data. Brian closes the show by talking about his own study.