Big Nonprofit Ideas for the Other 95%
[EPISODE] Giving Tuesday Part 1 & Candid
Giving Tuesday Part 1
It’s time to start your prep for this rapidly growing giving day, this year on December 3rd. Asha Curran from 92nd Street Y gets you started. That’s where Giving Tuesday was founded.
Guidestar and The Foundation Center have merged to form Candid. Their respective former CEOs are with me to explain what it means for your nonprofit. They’re Jacob Harold and Brad Smith, Candid’s CEO.
Tony talks about Giving Tuesday and how to start getting prepared for this year’s Giving Tuesday. Asha talks about her title of CEO of Giving Tuesday, a program at the 92nd Street Y, and what it means and what it involves. She talks about how Giving Tuesday has grown and how they are looking to become independent of the Y. She talks about where the money for Giving Tuesday comes from, the fundraising involved in it and how the team has expanded to include full time employees.
Asha explains common misconceptions people may have about Giving Tuesday and that people should look at it as an opportunity to be more experimental and digitally literate. She explains how Giving Tuesday is a good opportunity to start from the ground floor. She talks about how her company looks at Giving Tuesday as a day of not how much money they can raise on this day but how they can get more people involved consistently. Asha talks about the different types of collaborations and the pros and cons of each. Asha talks about best practices and mistakes that people make in getting people to give for Giving Tuesday.
On Tony’s Take Two, Tony talks about summer time being planned giving time and different options to get your planned giving program started. Brad talks about Candid, how it’s grown over the years and why the organization is named Candid. Jacob talks about how small to mid-size non-profits will benefit from Candid. Jacob talks about plans for Candid and how they want to continue aspects of it while including new products and creating an easier user experience for consumers.
Brad discusses how Candid is going to foster collaboration among nonprofits and show who is doing what, where and where more money is needed. Brad talks about the different offices in different cities and how they are consolidating them. Tony questions if donors have gotten over the anxiety they were putting on overhead and Jacob says that there’s been progress but it’s not all of the way there. Brad talks about things the organization has learned during the process of creating Candid and the keys to success with it