Big Nonprofit Ideas for the Other 95
[EPISODE] Google Ad Grants & The 2019 Digital Outlook Report
Google Ad Grants
Our 19NTC panel—including the head of Google Ad Grants—will improve the quality of your Google Ads campaigns and get your website, Google Analytics and Google Ads working together. They share lots of valuable resources. They are Michael Rasko from Rasko Digital Marketing; Jason King, certified Ad Grants professional; and, Michelle Hurtado from Google.
The 2019 Digital Outlook Report
This 19NTC panel, Elena Francis, Charly Jarrett and Jennifer Jones Ingram, helps you get better at P2P, Facebook, team cross-training and adapting tech to your mission. Elena and Charly are with hjc and Jennifer is at Care2.
Michelle talks about helping the industry get used to the Google Ad policies that were put into place last year. Jason explains what Google Ad Grants are and how nonprofits can use them. Michael further explains how the tool helps people find nonprofits in Google search results. Michael and Michelle talk about areas of compliance that they see nonprofits not following and leads to their accounts becoming suspended.
Jason talks about problems he sees with compliance. Michelle talks about steps for nonprofits to get a Google Ad Grant. Jason explains how nonprofits can take their campaign to the next level and how to set up goals and conversion tracking. Michael talks about using Google Ads being an ongoing learning process and how nonprofits should have restricted expectations. He talks about things he sees often going wrong with nonprofits setting up.
Jennifer talks about things that nonprofits are still not aware of in terms of their digital programs. Charlay talks about techniques to get people away from nonprofit’s Facebooks and onto their websites. She talks about the importance of hoarding data for yourself instead of just leaving it on Facebook. Elena talks about lack of transparency between departments in organizations and how that affects organizations.
Jennifer talks about things that nonprofits can do to create transparency among their departments. Elena discusses things she would like to see implemented from the report that was put out. Charlay explains how the data for the report was collected and put together. The panel talks about encouraging nonprofits to do cross skill learning to figure out what everyone can do.