Follow Me Friday with Joan + Priya
[EPISODE] Disruptors Month: Carliz Sotelo Moore, Wigs.com
This week, we welcome Carliz Sotelo Moore, CEO & Founder of Wigs.com a disruptor in the beauty & hair industry to talk about how hair changes and enhance lives.
So, what if you lost your hair? Would you be devastated? Carliz started Wigs.com out of her spare bedroom in 1999 and turned it into an amazing hair loss coverage and fashion wigs retailer that is one of the largest eCommerce companies selling wigs and hairpieces in North America today. And they provide wig donations to the American Cancer Society every year and are involved with Susan G. Komen, Alex’s Lemonade Stand, and Suite Hope.
With segment hosts, Chef Wadeinni and a special recipe and Katie Claire with 3 for 3 with Katie!
A BIG shout out to our Promotional Partner Pomp and Whimsey
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Joan gives a shout out to her dad for his 78th birthday. Joan , Priya and Katie talk about being doggy moms and spaying their dogs. Joan and Priya talk about their guest from last week reading their astrological charts and determining that they are grand trines. They talk about essential oils and using them for health. Priya talks about needing a new work computer, while Joan is excited over her new iPhone and using it for work.
Joan talks about her mother’s experiences wearing wigs. Carliz talks about how she started Wigs.com in her bedroom. Carliz shares her own experience wearing wigs and how she became more comfortable with them. She talks about the freedom she gets from wearing the wigs. Carliz explains how her business operates online and how they became the biggest online wig vendor.
Katie discusses at what point does disrupting go too far. Carliz talks about men buying wigs and how her company serves and helps men looking to buy one. She explains her companies efforts and ways to stay relevant and market their product in a changing landscape. Carliz discusses who her customer base is. She talks about where she sees herself going with her company and the work she’s doing with breast cancer.
Carliz talks about how to connect with her and her company. Joan, Priya and Katie talk about getting wigs for themselves. Chef Wadeinni makes roasted eggplant chips with melted mozzarella for Joan and Priya to eat. He talks about the health of the meal and how he likes to experiment with different foods. Joan, Priya and Katie talk about their plans for Mother’s Day.