Big Nonprofit Ideas for the Other 95%
[EPISODE] Reducing Donor Abandonment & Welcome Your Donors The Right Way
Reducing Donor Abandonment
From Amazon to Zappos, there’s a lot you can learn from e-retailers to keep your donors in the checkout stream as they make their online gifts. Our 19NTC panel, Matt Scott and David DeParolesa, reveal proven e-commerce strategies to increase online gift completion. Matt is from CauseMic and David is at Give Lively.
Welcome Your Donors The Right Way
Your donors now complete their online gifts at record rates. Have you got in place a multi-channel welcome and nurture series to receive and steward your new donors? Our panel will get you started. They’re Brenna Holmes with CCAH and Chrissy Hyre from Innovation.
Tony introduces his first panel for the day, Matt Scott and David DeParolesa. David defines what abandonment is in terms of donor donations. They discuss access issues that keeps e-retailer practices from transferring over to nonprofits for donations. Matt explains how established nonprofits are sometimes their own biggest hurdles in getting donor completion. He discusses how to combat this and connect content to check out.
Matt explains why a call to action throughout the donation page is the best practice to keep donors involved while keeping the donation simple. Matt talks about a pet peeve of his that nonprofits do that could push donors away. Matt and David both agree that a key factor is to consolidate fields on the check out flow. David explains what is actually essential on a donation page, especially before the dollar is captured. David talks about digital wallets and how they are game changing to the donor world. Matt talks about what the standard is for donors and how nonprofits should approach these.
Tony introduces his next panel Brenna Holmes and Chrissy Hyre who have a session on welcoming donors the right way. Chrissy explains things that organizations don’t do well in making donors feel welcomed or impactful. Brenda discusses how to get started on changing this and making donors want to keep making donations. They discuss ways to acknowledge donations offline.
Chrissy talks about ways to integrate people into the organization in a way that makes them feel special. Brenda talks about waking the bear with donation acknowledgements and whether or not you should do it. They discuss how to make impactful thank you moments, especially when donors may be about to fall off. They talk about how to create a cohesive online donor experience.