[EPISODE] Celebrating Disruptors
Tune is this week for Follow Me Friday With Joan & Priya as we celebrate Disruptors.
This week, we welcome Dr. Nicola Nice, Founder & CEO, Pomp & Whimsy, a disruptor in the spirits industry who is specifically shaking up the gin market. Dr. Nicola is “bringing fancy, modernity, and dare we say it, even a touch of femininity, to this stuffy, old world spirit.” Dr. Nicola turned her frustration with how she saw the liquor industry ignoring the female consumer into the first luxury spirits brand targeted at a successful woman consumer. And we’ll be taste testing Pomp & Whimsy gin live in our studio.
With segment hosts, Katie Claire with 3 for 3 with Katie! and Chef Wadeinni and a special recipe!
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Joan bemoans the last day of the Hoda and Kathie Lee show after 11 years of being on air. Joan and Priya mention their guest Dr. Nicola Nice, owner of the Pom Joan is in a good mood because of the fun guest because she is a disruptor. Priya bought in ackee and saltfish, a Jamaican dish to go with the gin they’re sampling today. Joan and Priya call themselves the Kathy Lee and Hoda of radio. Today celebrating Ava, Priya’s daughter turning 15 today. Ava is a disruptor teenager in the animation space.
Joan and Priya are joined by Pomp and Whimsy’s Dr. Nicola Nice who was introduced to them by Diane Pollack. Dr Nice is a disruptor the spirit market as one of the few female spirit producers with her gin, Pomp and Whimsy. Dr Nice gives a little background who is a trained sociologist by trade has a doctorate and spent the last 20 years of her career in the field of consumer insights and brand strategy advocating for the female consumer who she finds has always been treated as second class consumers.
Joan and Priya do a tasting of Pomp and Whimsy gin. Dr Nice says the gin is designed to be sipped alone or can be enjoyed with champagne. She quizzes Joan and Priya about flavors and notes in the gin. She believes that gin should be tasted and swished in the mouth similarly to how wine is tasted. Dr. Nice tells listeners in New York that they should look for Pomp and Whimsy at their local liquor store and if they can’t find it, they should request it.
Joan asks Dr Nice how she chose the 16 botanicals that make the gin. Dr. Nice talks of talking to many women and potential customers and asking them what would interest them in a white spirit that they could sip or mix with soda. She found that they often described florals and botanicals and that most of them were describing gin without realizing it, despite the fact many claimed they were not fans of gin. Joan, Priya and Dr Nice try ackee and saltfish prepared by Chef Wade and pair it with the Pomp and Whimsy gin. Chef Wade calls in to talk about the origins of Jamaican saltfish and ackee.