Big Nonprofit Ideas for the Other 95%
[EPISODE] The War For Fundraising Talent
Rapid staff turnover and high donor attrition are merely symptoms of a larger problem: You’re not treating your fundraisers right.
So says Jason Lewis. He’s author of the book, “The War for Fundraising Talent.”
Tony welcomes Jason Lewis to the show to discuss his perspective on fundraising in the nonprofit world. Jason explains how successful organizations balance expectations of the donors with expectations from the nonprofit. Jason cites the importance of meaningful engagement and professionalism in successful fundraising.
Tony and Jason stress how organizations should not give in to the notion of scarcity. Jason notes that companies who seek to maintain too much control can discourage donors from continuing their relationship. They touch on transactional fundraising and whether rearranging resources would allow an organization to focus on larger donations.
Jason brings up how shallow relationships with donors are more about control than raising significant funds. He notes how organizations have opportunity to invest in meaningful relationships with donors to secure more meaningful contributions. Jason uses EHarmony as an example of how a company can raise expectations of its clients. Jason expresses how nonprofit organizations can raise their own bars or expectations to better identify their target donors.
Tony and Jason reiterate that nonprofits on occasion should consider moving resources away from smaller infrequent donors to more consistent donors. Jason notes how deliberate practices stand out more than experience when it comes to successful fundraising. Jason explains the deliberate practice of making donors a priority in your schedule.