Live Life Your Way!.
[EPISODE] How to Manage an Event Perfectly
Join Noreen Sumpter as she mashes it up with Cheryl Gentry, CEO and Founder ofGlow Global, a full-service and award-winning event management agency.
Last year, Glow celebrated their 20th year in business. Cheryl Gentry and Glow provide passionate seamless planning for her clients. She is knowledgeable. Her company has received 12 awards. Cheryl has created and established a name for herself by perfecting even the most minor event.
This week, on Beyond Potential: Live Life Your Way, Noreen will be discussing all the in’s and out’s of what it takes for Cheryl Gentry to run an event planning business and, most importantly, what is it that makes her so detail-oriented. Find out if she was born this way and how she got to be the way she is.
Noreen is joined by Cheryl Gentry to discuss her career in event planning. They begin discussing Cheryl’s background growing up in an artistic household in Washington D.C. Cheryl remembers helping her mom with planning family parties and how it sparked her early interest in event planning. Cheryl traces her career from her beginnings working in HR to the development of Glow Global.
Cheryl and Noreen pivot to discuss mentors in their lives. They agree that often mentors choose you rather than you choosing your mentor. Cheryl shares the importance of senior executives sharing with less experienced persons within their companies. Cheryl details how she has grown from event planner to CEO of her own company. They discuss the challenges facing women of color in the business world and how women can empower their businesses.
Cheryl mentions how she combines her methodical approach and intuition to facilitate success. Noreen and Cheryl mention the importance of well thought out and creative planning in order to ensure successful events. They discuss the critical skills involved in event planning and the challenges of logistics and budgeting. Cheryl describes some of her favorite past events.
Cheryl recounts her journey to climb Mount Kilimanjaro while she was in Africa for an event in Kigali. She shares the homeopathic treatments she began taking and the training she did leading up to her trip. Cheryl reflects on how the experience showed her mental strength and gave her space to learn about herself.