Big Nonprofit Ideas for the Other 95%
SMS Fundraising II
A new panel continues our convo from last week, taking on KPIs, testing, your donors’ lifecycle, and more. They’re Meredith Beginfrom Upland Mobile Messaging and Ellen Pascale with The Humane Society of the U.S.
Digitally Tracking Your IRL Work
Self-described “data nerd” Emily Patterson talks you through online tracking and analyzing of your offline activity. She’s founder of Bee Measure.
A new panel continues the conversation from last week. Tony interviews Meredith Begin from Upland Mobile Messaging and Ellen Pascale with The Humane Society of the U.S. Together, they discuss topics including taking on KPIs, testing, your donors’ lifecycle, and more.
Plus, a second interview with self-described “data nerd” Emily Patterson, founder of Bee Measure. Tony talks to her about Digitally Tracking Your IRL Work, online tracking and analyzing of your offline activity.
Tony starts the show with an interview he did with Meredith Begin of Upland Mobile Messaging and Ellen Pascale of the Humane Society of the U.S. They talk about using KPI’s and how nonprofits can utilize them, different types of tests nonprofits can run. How to accomplish goals in event attendance, advocacy and education.
Tony continues his interview with Meredith Begin and Ellen Pascale. Meredith and Ellen talk about some of the highlights of their careers. They discuss how SMS has benefitted their work in the nonprofit world. Tony asks both of them some of the necessary tips nonprofits should do when communicating with their audience. Why and how texting is a good way to stay conversational with your donors.
Tony continues his round of interviews from the Nonprofit Technology Conference in New Orleans. This time, he welcomes to the show the founder of Bee Measure Emily Patterson. Emily talks about how powerful Facebook ads have been for her company (despite the bad press on Facebook). She delves into the importance of getting audience engagement from emailing lists of donors.
Emily continues the interview talking about how nonprofits and donors can both avoid online scams. Why she believes sharing what you learn is an incentive to participation. How giving information and value helps people participate and the accessibility of the digital form.