Big Nonprofit Ideas for the Other 95%
[EPISODE] HTTPS and Does Your Website Suppress Giving?
Do you need the security of HTTPS for your website and how easy is it to start implementation? Probably and quite. Our panel is Ben Byrne with CornershopCreative and Katherine White from Kanopi Studios. (Recorded at #18NTC, the Nonprofit Technology Conference.)
Does Your Website Suppress Giving?
Rachel Clemens is concerned that your website is holding you back from raising all the money you can. Are you confusing donors? Overloading them? She’s chief marketing officer at Mighty Citizen. (Also recorded at the Nonprofit Technology Conference.)
This week on Tony Martignetti, Non profit radio Tony talks about HTTPS & Does Your Website Suppress Giving? with special guest Ben Byrne with Cornershop Creative and Katherine White from Kanopi Studios, Tony talks about the importance of your site being encrypted and having https on your browser. Ben and Katherine discuss the importance of browsers being secure and the new changes that are coming to Google Chrome this year.
Tony asks what are the challenges that many sites face and how your browser is going to treat your site in the future? Ben and Katherine goal is to make browsers safe and advise nonprofits about making encrypting sites standard. Also providing free certificates for websites. How to make your site secure? Lets encrypt is a free automated certificate authority that many users can use. Ben touched on being prepared and doing the homework, adjust url in your content. You need to be sure resources from other sites are being secured. It is important that your browsers are secure. Tony and Katherine discuss how important it is for your browser to be secure and encrypted.
Tony talks with special guest, Rachel Clemens from Mighty Citizen. Rachel Clemens is concerned that your website is holding you back from raising all the money you can. Rachel discusses that your homepage should focus on the main goal. Your users need to know what you do why you exist when they land on your homepage. Rachel suggests doing a content audit by making a spreadsheet and list a call to action of each page. Tony and Rachel discuss user flow through a website by getting your users involved, by volunteering, and than move them to advocacy and sharing your content. Tony discusses how to get users engaged. Rachel also touches on hero messaging which is inspiring and gives you an indication of what the site does. Its like a nugget that gives you a clue to your mission. Rachel and Tony discusses the challenges of donation forms on non profit websites and nudges,which are little and textual clues of what a user should donate on their site. Rachel also offers great tips for your organization donation forms and breaking down your page into steps, which allows you to track analytics and find out where you may be losing people.
Rachel and Tony discuss quick website fixes, making things easy and simplifying forms for non profit organizations. Rachel suggest identify goals for the site and who needs to have buy in. Rachel also discusses how important it is for your team to have input on what your page needs to do. In closing Rachel suggest the key for non profit is to look at your site as if your a user and obtain feedback from an outside source and figure out where the holes maybe on your site.