Big Nonprofit Ideas for the Other 95%
Remembering The Ice Bucket Challenge
It was the summer of 2014. The Ice Bucket Challenge captured the country’s attention for six weeks. When it was over, I captured an interview with Barbara Newhouse, CEO of ALS Association, the nonprofit that reaped over 2 million new donors giving $115 million in that time.
To this day it’s recognized as the benchmark for campaign virality. Barbara shared the thrills and demands of ALS’s unprecedented spike in giving. Let’s look back.