Big Nonprofit Ideas for the Other 95%
Your Messaging Campaigns
We’re on our phones all day. Messaging is there, too, in multiple forms. How do you exploit messaging as a marketing channel? Michael Sabat with @mssg shows you the way.
Are You Cheating At Social?
Buying likes. Buying followers. Buying emails. Buying ads. Buying content. Are those cheating in the social networks? Do the cheaters win? Our social media contributor and the CEO of NTEN shepherds you. She’s Amy Sample Ward.
This week on Tony Martignetti Nonprofit Radio, Tony discusses how nonprofit organizations can utilize SMS and Facebook messages with Michael Sabat of atmssg. Then, he speaks to the show’s social media contributor Amy Sample Ward on how they should handle the decision of buying likes and other aspects of social media.
Tony begins the show by welcoming atmssg’s Michael Sabat. They discussing how organizations can use SMS and Facebook messages. How to best optimize their web pages. The technical components of designing the web page.
Michael Sabat on the transition of email and web pages in the mobile age: “The channels that worked in the desktop era such as email and web pages no longer work in the mobile era.”
They continue their talk of utilizing messaging as a primary channel for nonprofits. How to characterize messaging in a campaign. What goals nonprofits need to set in regards to using messaging. How messaging can help nonprofits acquire users. The mechanics of SMS messaging. Why Michael chose Facebook Message over SMS.
Michael Sabet on the rise of messaging post work: “As you retire, you stop emailing and start messaging.”
Tony then welcomes the show’s social media contributor and NTEN CEO Amy Sample-Ward to discuss cheating in social media. Amy expresses her thoughts on organizations buying content, likes, followers, ads, and followers.
Amy Sample Ward on nonprofits buying followers: ”Your goal shouldn’t be to buy followers because you’ll hurt your ratio of views to total followers.”
Tony closes out the show with Amy by speaking with her about why nonprofits should stay away from buying followers on social media. Whether it is okay to even buy content on an occasional basis and the qualifications for buying content.