Big Nonprofit Ideas for the Other 95%
[EPISODE] Asking Styles
Asking Styles In fundraising solicitations, one size does not fit all. There are different styles and personalities. Brian Saber sorts them out to make you a comfortable, confident and effective fundraiser, based on what you bring to the process. He’s the author of the book, “Asking Styles.”
Tony is back in studio live and welcomes Brian Saber onto the program to discuss his book,Asking Styles. Saber sheds light on giving your staff more direction. The primary and secondary styles are broken down and his former colleague’s recent aspirations since leaving Asking Matters. The two then discuss the importance of personality and authenticity in creating long term relationships that could make the difference in fundraising.
Tony discusses the reason why he prefers to have guests in studio as opposed to on the phone. Saber explains why asking in person is better despite being more difficult. He then goes on to shed light on the issues he’s dealt with in fundraising and some of the misconceptions that comes with the territory. Saber offers the idea behind the axes method and the difference between being a rainmaker, a go-getter, a mission controller and a kindred spirit.
Brian Saber explains the variety of styles that donors possess and how they mesh with each style of fundraiser. He discusses the steps taken prior to meeting with donors and why Saber believes holding events are counter-intuitive.
Saber discusses the genesis of Asking Matters and how he developed the Asking Styles rubric. The importance of assessing your donors is then stressed as well as what happens after a fundraiser asks for a contribution. Saber and Tony go in depth on how each style of fundraiser prepares for solicitation and how to customize and personalize. Saber then tackles the challenge of assessing board of directors.